"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
John, who owns a pharmacy in a midwestern state, was whistling and humming. He was indeed a happy camper. Why? This week, he doubled his sales of nutraceuticals over any prior week.
What caused this sensational increase? He ran a larger ad and made certain that there was more information and education in it than ever before. Also, it was editorial style, which gave him every opportunity to completely dispense the information.
In fact, he recognized that giving out information is what he’s really been dispensing. That is the new currency for his business, and he is indeed monetizing it.
What else is he doing to contribute to his success? Well obviously, he has the right products to alleviate his patients’ aches, pains, and other maladies. His products are noticeably of a higher quality (standardized and pharmaceutical grade), and he offers a bigger range of them so that he covers ever-so-many chronic diseases not addressed in other pharmacies. He is also making his entire community aware of what they are and how beneficial they can be when put to proper use.
Probably the biggest difference is that he backs all that up with free reports and plenty of verbal information when patients come into the pharmacy.
And once a month, he makes certain that they receive his highly informative and educational monthly health newsletter, which he distributes very quickly and inexpensively via email. For those people who do not provide their email addresses, he sends them via regular mail. Since those numbers are less than 10% of his total mailing list, the cost is not to terribly high.
This wellness letter is one of the hallmarks of his total marketing/selling campaign. Because it is very interestingly written, his patients eagerly look forward to receiving it each and every month. And because it is specific to his products, for which prices are mentioned, he turns it into a magnetically pulling missile, which rakes in thousands of additional dollars each and every month.
And that’s just part of the reason that he is whistling and humming on his way to the bank.
To find out more about John’s marketing machine, get our free report “The Very Savvy Pharmacy Owners Marketing Handbook.”