"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
If you want to increase your patient base and your profits, then decidedly differentiate your pharmacy. The people who see your marketing should realize that you are obviously different in every way, form, and manner, especially when it comes to relieving their aches, pains, and other chronic maladies.
And that’s the key! Be noticeably different to the degree that other pharmacies cannot compete with you. When you do, you create a niche of which you will own 100%!
And when your marketing messages clearly disclose how your products and services are so superior...click here to read my full article in The Pharmacy Times.
Your compensation is getting butchered by the insurance companies. Yes, your problem lies with the third-party payers; however, the solution lies with your business model.
It’s a fact: in one trading zone after another, where an independent pharmacy with the right business model, the right strategies, and the right marketing plan, that pharmacy has differentiated itself and risen above all others, so that it totally dominates the landscape. It totally DISRUPTS the marketplace. Meaning it can change patients’ buying habits in its favor. The longevity of such a pharmacy becomes markedly increased.
If you’re still filling traditional scripts, you’re probably experiencing what The Pharmacy Sage has been hearing from ever-so-many pharmacy owners day-in and day-out: “I’m having more and more problems paying the bills based on the monies the insurance companies are sending me!”
5 Key Questions
Finding answers to the following questions may be a very good starting point.
Those are tough questions. And I believe that, at the end of your workday, you can be pretty tired. Nevertheless, in order to change your future, you need to change your thinking— and actions. Perhaps setting aside a couple of hours on a Saturday or Sunday will give you the quietude and peace of mind to tackle this very important subject. More relaxation produces better results.
The Value of Marketing
If your pharmacy school taught you anything about business subjects, you would have learned that marketing is the only element of your pharmacy business that creates significant results.
The Pharmacy Sage has discovered that 99% of all independent pharmacies waste most of their marketing dollars for lack of this specific expertise. The other 1% brought in expertise from the outside. On average, $15,000 a year is wasted by each of some 14,000 independent pharmacy owners today. That’s $210,000,000 gone. Down the drain. Each and every year. Talk about a train wreck!
What they didn’t teach it you in pharmacy school about business, and especially marketing, is costing you a bundle.
Playing the same old game makes you a dinosaur. In fact, to be more profitable and capable of administering to patients the way you want, some changes need to be made, especially to your business model.
The short version is you need to offer more of what those with money are seeking: customized scripts (compounds) and higher quality nutraceuticals. With the right marketing, your messages will resonate and penetrate. And your cash register will ring.
In each and every trading zone, other pharmacies, both chains and independents, have struggled to compete with the one and only Wellness Pharmacy that understands this proposition and gets it right.
To find out more about how you can achieve this exalted status, you may want to get my new marketing report “The 3 Biggest Mistakes Independent Pharmacies Make, Continue to Make— And What You Can Do About Them.”
There are 3 very apparent trends that could affect the destiny of your pharmacy in 2019. They are:
The Tragedy of Learning Disabilities
Learning disabilities are tragic in children, but they are fatal in pharmacy organizations. Because of them, few independent pharmacies live even half as long as a person does. Most die before they pass the age of 35.
Perhaps your own pharmacy is subject to the following crippling learning disabilities.
The Pharmacy Sage draws on science, wisdom, psychology, and the cutting edge of managerial thought, as well as entrepreneurial and leadership strategies and policies to create a far higher performing organization for you, with you as the supreme leader of the pack as the integral health builder in your community.
Four New Year’s Resolutions You Should Make & Keep Guaranteeing That 2019 Will Be Your Best Year Ever
Then, adopt the following four resolutions to help ensure that 2019 will be your best year ever.
Take Advantage of These Opportunities
To take advantage of the above trends and put them to best use for your pharmacy, I suggest that you seriously consider embracing the following:
For more information, send for my new book “How to Create a Profit Explosion in Your Own Pharmacy.” It’s free for a short time now. Later, it will cost $197.