Want to change the future of your pharmacy for the better? Increase your cash flow and increase the manner in which you matter to your patients and your community?

What if you could add $10,000 or more to your bank account each and every month? Well you can, simply by observing the following 3 steps…

1. Buy your drugs at lower chain store prices. If you own a pharmacy that buys $250,000 or more in drugs every month, you can put upwards of $10,000 in your pockets each and every month.  I can’t go into exact detail on how this operates, other than a disciplined protocol and proprietary software.
2. Commit 1 hr day for the first 2 months to ensure that it works perfectly well (that 1 hour a day = $10,000 or more in your bank account each and every month because you increase your gross profits by 5% to 8%). The rewards are far too great to sacrifice. I have seen others try to delegate too soon. Protocols go into disarray and system falls apart. You need to develop total mastery over it yourself, then delegate.
3. Join our Pharmacy Profit TRIGGERS program— automatically gets you the proprietary software. You can add $10,000 or more every month to your gross profits (based on minimum drug purchases of $300,000/month). Then you also get a marketing system that drives many new patients through your doors weekly to purchase, for cash, products on which you average 50% profit margins. You also benefit additionally from the following:

• We create marketing for you that gets immediate and very measurable results.
• Not only do we create your advertising for you— we even deal with the media on your behalf.
• We recommend specific vendors as the source of best value high quality (standardized pharmaceutical grade) products for you.
• Then, we recommend the proper quantities and best pricing so that you maximize profits and get good turn-over, too.
• You don’t have to lift a finger to get it done!

Just imagine how much that can help your patients’ families. And just imagine the accolades you’ll receive from your family because you’re now able to give them more and do more for them.

How soon? Start now and see results by May 1st.

Click here to view all my programs and find what works best for you!
 

Differentiation is the essence of strategy and the prime source of competitive advantage. You earn money not only by filling regular scripts for your patients, but also by being different from your competitors. The more ways you differentiate yourself, the greater your pulling power, as long as those differences are beneficial to current and future patients.

In studying pharmacy owners whom I’ve helped attain a high level of performance over many years, I found that more than 80% of them easily understood differentiation to be the centerpiece of their strategy. Over the long run, a pharmacy’s strategic differentiation and execution matter far more to its performance than the core concept of filling prescriptions. That differentiation is predicated on another strategic superiority: information.

What really matters to your patients is how you can provide them with solutions to their health problems that they simply can’t get elsewhere. If you can help someone with arthritis find a topical analgesic that blocks pain, you’ll become a hero to that individual. And, if you can help patients with asthma better control their symptoms, you’ll stand alone in your community.

You need to inform not only your growing staff on whatever they need to know, but also your patients on how they can feel better, live longer, and become more energetic. Ways to provide this information include handing patients’ printed reports on specific chronic disease states and engaging patients in meaningful conversations to solve particular maladies through the suggestion of specific supplements and solutions.

One of the best ways to start that dialogue is to ask a question. For instance, if someone is taking a statin, you could ask, “What did your prescriber tell you about potential side effects?” and then point out the importance of CoQ10 supplementation.

You’re in the Information Business

You have important information for those with chronic diseases, but how well do they know your pharmacy.

Even if you’re the most knowledgeable pharmacist, becoming known for your expertise is extremely challenging in today’s market. If you don’t, however, it can destroy your future and the legacy you may want to leave. That’s why marketing must be part of your total information system.

Every pharmacy has something that differentiates itself from the competition. Eventually, everything about your pharmacy should be different and superior, including its products, services, and even appearance. Everything you do should emphasize what’s different about your pharmacy, and that includes your marketing.

Advertising and marketing to your prospects is the only way they’ll know you’re concerned with helping them solve their most persistent health problems. Anything about your pharmacy should be secondary, except as it relates to benefits for them.

We happen to live in an age when information is easy to obtain. Those who grasp this principle understand that it’s easier than ever before to become known for top-notch information. It should be basic and fundamental to everything that you do in your pharmacy. When you use it in conjunction with the right business model, it becomes a currency that can help make you wealthy.

I consider it currency because it’s what patients seek from you the most. Products are one thing, but patients want information on why they require a particular product, what it will do for them, and how it will perform over what period of time. Even a patient’s prescriber may want more information about the finite details of a certain compounded drug.

Those are some ways you can matter more to your community, but they don’t have to stop there. Becoming a keen student of alternative therapies can be another pathway to satisfying your patients’ needs while putting more money into your bank account.

For more information get our FREE report “The Very Savvy Pharmacy Owners Marketing Handbook— How to Attract Hoards of New Patients and Get Your Existing Ones to Return More Often and Spend More Money.”

Companies no longer create brands. The consumer does. Only by determining what the customer (think patient) truly desires, can you build a customer base significantly enough to create patients who will shout your praises to the high heavens.  

Yes, it’s all about your dreams. About how you want to cater to patients. However, you must first determine the answer to the following questions:

• “What does each patient truly value?”
• “How can I deliver that to her?”
• “What else might she buy?”
• “What information can I deliver to her that she doesn’t even know exists?”

The answer to those questions lies in research… marketing research.

In reality, you need a marketing research fund (subject of another article). And when you allocate the time to do this research, then creating the marketing that’s necessary to extend your messages to your target audience gets easier.

The above creates a foundation of why you’re also in the information business because without delivering well-founded information to your patients, they will not create that brand for you.

And, so the formerly held “truths” are, in reality, no longer valid. They have been flipped, and so we arrive at the age of “brand flipping.”

Such is the basis of success in pharmacy today. It is also the reason that pursuing the traditional pharmacy business model no longer leads to success. In fact, it can lead to disaster for the independent pharmacy owner. A new model is needed.

Consider the following truisms:

• The age of the pharmacy at every neighborhood corner has given way to the specialty pharmacy.
• People don’t care what you sell, as much as why you are selling it.
• Patients buy your products because they solve problems, not because you sell them.
• They will buy your services, as well as your products, when you convince them that those services are meaningful. And, that they cannot be had elsewhere.
• Advertising that just gets your name out there is no longer useful. A total waste of money. Does not build your brand, may even get in the way of brand building. To the contract, meaningful advertising requires thoroughly informing and educating your marketplace the way an editor does in an editorial.
• The pharmacy that is first in the marketplace, does not always win. The pharmacy that is always first in the minds of his targeted audience is the one that makes the big bucks.
• Your brand will be built on the basis of the acceptance of what you sell, why you sell it, and how you sell it (your entire marketing system).
• Old marketing no longer works. You need a totally new marketing plan. And, that plan needs to be based on “strategic marketing,” the type of marketing that gets immediate and measurable results while building your brand (which is what you stand for and why).
• The creation of a totally successful independent pharmacy in today’s volatile world is not for sissies.

And, so, the big challenge is to create a marketing machine second-to-none that can accomplish all your objectives. It’s not easy. It’s not taught in pharmacy school.  Yet, it is a very precise process that requires an enormous amount of talent, knowledge, and experience. In short, it requires the knowledge of a guru, especially when it comes to writing the marketing copy, that is, messages that sell.

However, it all begins with marketing research as indicated above. And that research is not only imperative, it becomes the foundation on which you’ll build all of your marketing.

For more information get our FREE report “The Very Savvy Pharmacy Owners Marketing Handbook— How to Attract Hoards of New Patients and Get Your Existing Ones to Return More Often and Spend More Money.”

First Wal-Mart changed the face of how people bought goods, then Amazon modified it. now Ali-baba is giving new definition to the very fiber of that concept. They’re totally DISRUPTING the marketplace.

You, too, can change your marketplace of how and why people spend money on their health in your neighborhood.

Your business model describes the rationale you deliver to your patients. Some questions:

• What value do you deliver?
• Which customer values are we helping to solve/satisfy?
• Which customer’s needs do we satisfy?
• Through what channels do we communicate?
• Why are these the right answers?

 
It also necessitates that you have a culture of excellence throughout your organization so that every person on your team represents you to patients in the market you desire.

It’s all about the patient. You need to answer this very poignant question, which constantly runs through her mind: “what’s in it for me?”

It’s also all about your culture. How you get your team organized to deliver the maximum amount of information and education to your patients. In this manner, do you reactivate the concept of “dispensing” for the benefit of your patients—and the benefit of your bank account. Yes, you’re dispensing something different from that which you did years ago. However, what you’re dispensing now is so vastly superior to what anybody else still dispenses in the form of filling a script, that it leaves your patients—and would-be patients—with the impression that you are the “obvious expert” for alternative methods of healing in your community.

Few other things approach the zenith level for your activating word-of-mouth marketing to the degree that this can. And few other things will enhance the ways that you will matter to your community so that your bank account becomes enriched faster and better than it has in the past 5 years or so.

For more information send for my FREE report: "The 10 Commandments of Wealth for Pharmacy Owners"

Differentiating yourself is basic to survival today. You either differentiate, or die!

Not only is differentiation the foundation for strategizing and marketing, it also gives you focus. It helps you identify you niche. It is, quite basically, the essence of how you will succeed and support your family. When you differentiate yourself in the marketplace, you identify why people should really want to do business with you.

Most pharmacy owners—even ones who have been in business 20 years—cannot articulate what’s different about their pharmacy in 90 seconds or less. If you are one of them, consider this: if you cannot express it clearly and briefly, it’s highly likely your customers and your non customers do not fully well understand what differentiates you.

If that’s true, then why should anyone in your community ever bring you any business?

You need to differentiate your pharmacy from every other pharmacy in your trading zone. Natural medicines and compounding can be the major difference. And when you bring that to the marketplace, both to those people in your trading zone who have the money to spend and to your own patients, those in your data base, then you become the OBVIOUS EXPERT—one who can help people feel better, live longer, and enjoy more energy. That’s what they want and that’s what you should be delivering. And that’s what will cause them to come to you even if they have to drive past several of your competitors.

Ask yourself…

• "What distinguishes my pharmacy from my competition? What’s different— and superior— from the viewpoint of everybody living in my community?”
• “Do I give more or better value? Is my product or service superior? If so, in what way and to what degree?”
• “Do I make it easier to do business with me? If so, how?”
• “Do I give a better guarantee?”

If you’ve not asked yourself all of these questions, then you have never truly thought through what your business is all about. You need to!
 
Strategic Marketing

According to more and more research, 90% of all pharmacy marketing is wasted.  Most marketing is about you and what you do. And not about the patient and what she  really needs.

On the other hand, Strategic Marketing will address the patients problems and you will give him/her the solution. This form of advertising drives many new customers to your store to buy the specific products mentioned in the ads. The customer goes away happy, health problem solved, and your cash register rings... and rings...  and rings.

Strategic Marketing is designed to generate an immediate response from where each response can be measured (purchase), and attributed to the individual. Having great direct response marketing makes all your other resources more valuable— your space, your inventory (turns more rapidly), even your people.
Always keep in mind: Marketing is the only element of your business that creates big results. Everything else is just a cost. 

Market to Your Customers

To begin the process, collect the name, address, phone number, and email address of everyone who makes a first-time purchase of any natural medicine product. This particular idea, and its execution, are vitally important to you:

First, you’re going to make certain that your new customers, or regular customers, who are making this new first-time purchase, are going to remain in protocol— that is, that they’re going to take or use the  natural medicine as it was intended in order to get worthwhile results.

Second, by using that upcoming tactic, you are going to WOW them. And, that is going to help bond them with your pharmacy.

Third, you are going to establish a database of people who are willing to spend their own hard-earned dollars on your natural medicines. They will also appreciate how they can significantly benefit from these meds.

Please understand, it is seven times easier, and seven times less expensive, to get a customer who already knows you, and loves you, to spend a dollar with you than it is to get a new customer to do the same. Now, that’s significant.

If you’re not collecting data on every customer who buys something from you, you are missing out on something that may be the biggest opportunity available to you.
 
For more information get our FREE report “The Very Savvy Pharmacy Owners Marketing Handbook— How to Attract Hoards of New Patients and Get Your Existing Ones to Return More Often and Spend More Money.”

Resolve comes easily. Following them, not so easily.

By this time, however, the resolutions made might already be in disarray, compromised, abandoned. And the resolute determination to make this year, finally, the year you stick to ‘em, forgotten altogether.

This is not about guilt concerning this abandonment. Instead, it is about the real reasons resolutions and the determination to achieve them are lost, year after year after year, and to change— yet this year— and get on track to systematically set and achieve new goals.

Big Idea #1: You can’t achieve new goals or make  desired changes without allocating time to do so.

A big reason that resolutions never become reality is no room is made for them in the daily schedule! If your days are already full, and you resolve to get in a half hour a day on the treadmill or on your laptop, that 1/2 hour has to come from somewhere. Something’s gotta give! You have to find something or things currently consuming time you can cut 5 or 10 or 15 minutes from.

Big Idea #2: Priorities should govern schedule, schedules shouldn't govern priorities.

In some of my books, I talk about the mistake made by the vast majority of pharmacy owners— they operate like workers instead of bosses and leaders. They report to a workplace, and then they let people, events, and interruptions come at them all day, take control of their day. You have to wrest control away from other’s priorities and govern by your priorities. I often cite day-to-day pharmacy prescription filling as a supposed top priority for owners. I say supposed because it can be done by any pharmacist. Your time and effort should be applied to business building— especially profit building.

Big Idea #3: Resolutions aren't resolutions without resolve.

Only you can decide what really matters to you. You shouldn’t bother with “lip service” faux resolutions, made to appease or satisfy others. Honesty with self is a pre-requisite for success.

Big Idea #4: Resolutions require resources.

Almost anything you decide to do, any change you decide to make, any goal you set out to achieve requires new or different resources. That might be a robot, new training, even professional help to get you out of the hole you are in. Requires new resources— even the reallocation of existing ones. You aren't really serious about resolutions unless you invest in and gather the required resources. Sometimes investment motivates follow-through, too.

Big Idea #5: Daily progress.

Take the objective and break it all the way down to a timeline and to-do list for each day, from now to fruition. In talking about how he built “The Sharper Image” from a college kid’s coffee table start-up to a nearly billion-dollar business, Richard Thalheimer references the Bill Murray movie, “What About  Bob,” with the psychologist who advocates “Baby Steps.” Thalheimer says he still approaches every new project that way today. Good enough for a guy running a billion– dollar company, good enough for you. Nothing gets done in occasional big leaps. I wrote two books last year, one hour a day, a handful of pages each day. There are goals and disciplines that are guaranteed certain to move you closer to any goal each and every day: refuse to end any day without doing something, no matter how small, that moves you toward the goal! “The One Thing Behavioral Rule” makes a huge difference.

Big Idea #6: Who motivates the motivator?

Paul Meyer, founder of Success Motivation Institute, posed this provocative question. As an entrepreneur, as the lead, you may be doing a lot of motivating of others, but who motivates you? For the most part, you need to create self-motivation with structure, like Big Idea#5. But you can also get into a coaching program, behavior modification program, hire a one-on-one coach, or just pair up with a like-minded buddy, so there’s somebody to hold you accountable, to report progress to, to get an atta-boy! from. Any professional sports coach will tell you: measurement automatically improves performance, and measurement monitored by someone else further improves performance.

Big Idea #7: Build up to change.

I’ve neglected my cardio glider for a few weeks, now I’m going back to it. Began February 1st. I’m writing this on the 8th and I’m still not 100%. The goal is 30 minutes a day, but if I try doing that out of the starting gate, I’m a goner. So, I’ve started with a measly 5 minutes a day first half of February, 10 minutes a day for the next 15 days, 15 minutes for all of February— and miss 10 days while recovering from some out patient surgery, then 20 minutes a day in March, up to 30 minutes by April. This addresses the tricky balancing act, a desirable and motivating goal but also an achievable goal. So, say you resolve to get up an hour earlier every morning to work on some project. You could start with 15 minutes for 2 weeks, then 20 minutes for two weeks, then 30 for a month, then 45 for two weeks. Be careful about sleep. This is still imperative.

Big Idea #8: It’s not too late to re-group!

You may already have let your resolutions slip away. Doesn’t matter. Today, tonight, tomorrow morning at the latest, block out a half an hour, bolt the door, unplug phone, and re-group. Review the resolutions. Pick one, two, or three that mean the most, and apply the above seven ideas.

Big Idea #9: Make better use of your time.

Resolve weakens under pressure, under stress, when you feel your time is out of your control. That’s the set of circumstances that allows procrastination to gain a foothold. If you want to be more resolute about keeping your resolutions, you must become unwaveringly resolute about controlling your time. A lot of what’s in my blogs has to do with training or re-training all the people in your world to respect your time, to cooperate and facilitate your peak productivity. Delegating, too. Therefore, use offline becomes imperative.

For more information send for my FREE report: "The 10 Commandments of Wealth for Pharmacy Owners" 

George opened a brand new pharmacy not too many weeks ago. In a recent conversation he asked “how can I create a truly unstoppable pharmacy?” My answer was “first, build your brand.”

Branding is all about differentiating yourself in the marketplace. The more you build your brand, the more unstoppable you become. Determine what is totally different about you from all of your competition. Make that everything about you and your pharmacy that you want your patients— and even those who are not yet your patients— to know about you. Essentially, it is the source of a promise to your patients. Therefore, it is also the basis of what differentiates you from your competition.

Unstoppable means that you generate financial growth through the constant and persistent acquisition of new patients— totally profitable ones only.

It also means creating an organization that runs the pharmacy as a business for you. At the very minimum, you should have:

• A strong second-in-command— one who can assume the duties of “operations manager”
• A well trained organization
• Delegation that ensures that work and decisions are being performed at the lowest possible level
• Productive marketing, that is, marketing that truly works without couponing and without discounting. It should thoroughly inform and educate the reader, which means that it is “strategic marketing,” the kind that gets immediate and very measurable results.

And so, “the monkey” is no longer on your back; it is being shouldered by the rest of your team.
Just think about how stress-free your life can be when you do it— everyone else is solving the daily problems, while you devote your time and energy to taking advantage of opportunities.

How Do You Create a Strong Second-in-Command?

If there is one aspect of enhancing your ability to create a business that runs like a well-oiled machine, it should be the development of a strong second-in-command. Let’s call that individual your operations manager. Your operations manager should take all the day-to-day operational details off your shoulders, thus freeing you to spend far more time performing your job #1: building your business bigger and making it infinitely more profitable.

Selection and training your operations manager, however, is only the beginning of the process of building strength into your organization. Training each and every person to constantly perform his or her job better should be an ongoing function. In fact, it should become a never ending process and should be done by your operations manager

A Well Trained Organization is Whose Responsibility?

Ultimately, it’s yours. And so, if you have a well-organized business, then you have an operations manager. On a weekly basis that training function should be hers. However, to make this protocol work effectively, here’s what needs to be in position:

• Your operations manager must be a good communicator
• One of the elements of her success will be a mastery of good training techniques
• Both you and she should understand that training is a never-ending process in an unstoppable pharmacy
• Training team members to properly inform and educate patients about how they can feel better, live longer, and become more energetic should be the basis of weekly training sessions
• Those weekly training sessions should be supplemented with “2 minute huddles,” which is a process of questioning individuals about their training, determining what they have retained, and upgrading the training where necessary.

About Delegation

Ultimately, the responsibility for seeing that this task gets done repetitively is yours. However, on a weekly basis, it’s going to be performed by your operations manager.

One of the necessary processes for creating an unstoppable pharmacy is validating that your team members will help you get there. People who are not adequate to the task should be retrained, where possible. Otherwise, they should be invited to seek another job. They should be replaced. For instance, in the 2015 NBA western conference semifinal playoffs, the Houston Rockets were down 3 to 1, came back to win the next 3 games— and NONE OF THE WINNING players were on the roster at the beginning of the season!

Does that have any meaning to you? What could you accomplish if you did the same and replaced average performers with SUPERSTARS? It takes guts!

It also takes the willingness to allocate more time to training. Not only should training be a never ending process; it should also be built up in the beginning of each person’s career with your pharmacy to the point at which it gets him off and running as a superstar. Yes, the quantity and quality of that training makes all the difference in the world, whether you are going to quickly produce a superstar, that is a member of the A-Team, or not.

How to Put Strategic Marketing to Work For You

I have written much about successful marketing for pharmacies. One thing I want to state here and now: your marketing should be highly informative and educational. It is the job of crafting words in order to influence people to buy your products and services in such a way that they absolutely and very positively do respond.

Want to Drive Your Competition Crazy?

Do the above now and never stop doing it.

For more information, download my FREE report, "The Very Savvy Pharmacy Owners Marketing Handbook."

I’ve said if before and I’ll say it again: information is the new currency for independent pharmacies. That’s what dispensing is all about. As such, there’s a system for making money in community pharmacies TODAY. And that system has nothing to do with getting more of those low profit scripts. It’s all about creating more cash sales— and at very high profit margins. That model has been validated. Over 350 of your colleagues are currently using it. Many have become millionaires, in spite of the recent insurance fiasco, as well as the current economic tribulations.  Why not follow in their footsteps? Why not emulate their successes using the very same business building ideas and tactics they have already tested and perfected. 

Stop wasting your time, effort, and money on the wrong marketing!

Right now pledge that you will settle for nothing less than the best. Building compounding, patient counseling, and nutraceutical sales is your key to Total Financial Freedom. 
 
“Lester quadrupled my business in just 11 months and at margins in excess of 60%. Profits exploded.”
— David Nicoletti, Prescription Lab Compounding Pharmacy  
             
Stop wasting your valuable time, effort, and money on things that don’t get significant results. Discover dozens of proven ways to double or triple the money you put in your pockets in record time. You can cut your work time to thirty hours a week or less.  

How to Disrupt the Marketplace So That You Magnetically
Attract the Patients You Want, Build Your Brand, and Create a Legacy

You could disrupt the marketplace so that a huge amount of high profit business comes to you. Yes, you can. In fact, you can disrupt it to the degree that you suddenly redirect more patients and more traffic to your store—more than you've ever had before.

It’s simple. It just takes the greatest marketing the world has ever seen for independent pharmacy owners.

Once again: marketing is the only element of your business that creates significant results because everything else is just a cost.

You may be the greatest pharmacist in the country. You may have some of the most advanced knowledge about natural meds and integrative medicine.

However, if you cannot get your entire trading zone to know how different you are and how superior you are, those facts remain a deep, dark secret to everybody who lives there— all of whom could potentially become your patients. Every one of them.

While word of mouth marketing is a good thing, it starts slowly and grows slowly. Your mission is to create a ground swell that causes large numbers of people to seek you out because they recognize that you are the obvious expert for whatever malady is besieging them.

It is not enough to wait for people to come to you because maybe somebody, at some time, has spoken to them. You can wait far too long and incur far too many expenses in the interim.

The obvious answer is to get the leverage of the written word and the spoken word through the right media.

A combination of online and offline marketing messages, including direct mail, delivered to the right audience, can turn your results upside down— creating an enormous influx of new patients readily willing to give you cash for high margin products and services. 

You need to disrupt peoples thinking, even their perception of brands and why they should be shopping at different pharmacies in order to get them to focus on yours. This is the job of marketing and it must be marketing so compelling that it causes them to come running to your pharmacy, not any other one, because they perceive that you have solutions to their aches, pains, and other maladies that none of the others can possibly have. That is the mission of your advertising.

However, once they are inside your doors, they must be immediately by the surroundings in which they find themselves even before they discover what those solutions to their chronic disease problems are.
Such is the case that you need to make for creating an ambience that goes vastly beyond anything they could possibly find in chain stores, big box stores, pharmacies in supermarkets, and yes, even in any of your competitor's.

I know that I have preached these ideas in the past. Its just that they are so basic and fundamental to creating lots of wealth in your independent pharmacy that they need to be restated...and I’ve probably done that today in a slightly different fashion.

I hope you will take them to heart because there is business that you should want and business you should shy away from. And the business you should shy away from is the business that no longer makes money for you. The way to get the business that you want is simply to out-think, outwit, and out market all of your competition, and introduce marketing the likes of which they have never seen before, but will make you the most noticeable expert your patients, and would be patients, could ever ask to have. We call it strategic marketing.

If you have a burning desire to provide far better health related services and information to patients, and more of it, this message is for you.

There’s a reason you went to pharmacy school, and there’s a reason that you still have that passion. It certainly shouldn’t be squashed by chain stores who do not allow you to deliver the type of healing information that you want.

Establish Your Own Dream Pharmacy

Ask yourself, what really is your passion? Why did you go to pharmacy school in the first place? And what is your vision for yourself in the future? Don’t just think about your passion. Direct your total efforts toward the future you want. 
The cold truth is, where you are now you may not currently be able to rise anywhere to the heights you had previously envisioned in pharmacy school. Because you are now experiencing blockages. And those blockages exist because of the dicta where you are employed.

Isn’t it time for you to separate yourself from your current place of employment? Isn’t it time for you to fulfill your dreams? It’s all very feasible once you go down the right pathway. Once you establish the correct protocols for your future, then you can follow them. It isn’t always easy, unless you get qualified help.

Just imagine owning your own pharmacy. And just imagine being able to help patients exactly in the manner that you wish. Well, you can. And your vision of the future can become a reality, if you do the right things now.

The Right Pathway vs. The Wrong Way

The wrong way is not having a plan. Also not having a timetable. That can lead to disaster because you can wind up in the wrong location with the wrong size store and wrong business models. Absolutely a prescription for disaster.
On the other hand, you can acquire a really outstanding plan that incorporates the most successful money making business model on the planet for independent pharmacies today. It is backed by research. More importantly it is backed by over two-hundred success stories. Some of them have become multi-millionaires. Other pharmacy owners are on their way to achieving those figures.

Essentially, here’s what you need to do that is really different.

• Choose the best location— analyses should include demographics done by a professional.
• Determine how much money you REALLY NEED. Errors here sink over 80% of all new pharmacies. Identify the correct amount of money you need going forward to ensure success— also how to obtain additional funds if necessary.
• Optimize the potential for your chosen location
• Create the ideal layout so that you can maximize results both short-term and long-term
• Identify how to use color to your greatest advantage-- lighting, too.
• Determine natural medicine product levels— also, the best natural medicines to stock (again, we don't sell them to you).
• Complete your vision and include everything it should have. 98% of your colleagues do not have proper written version.
• Be certain to put to use the very best of online and offline marketing—get the services of someone who has “been there and done that.”

Become a Game Changer

Two of the most important elements for creating a successful new pharmacy is to have the right business model and enough money to carry you through those initial months in which you will lose money as you head towards break-even. We can help with both.

However, the biggest tool you must bring to your business is a marketing plan that has SUCCESS written all over it. One that not only won’t let you down, but will help you achieve growth goals so that you pass the break-even point within the first year (and that includes allowing you to take a salary).

For more information, send for my FREE report “So You Want to Open Your Own Dream Pharmacy? Lots of Luck Unless You Embrace the Following Business Practices to Ensure Your Success.”

The New Year is meant to inspire change—drive you to action—set the tone for the year to come. It is also time to recharge. Consider this: it is the one time in the year in which you may make a resolution to initiate change or do something of a more radical nature to change your future.

And then what happens? Your best intentions are usually forgotten in the constant heat of battle. You’re constantly addressing and trying to solve the daily problems.

January 1st should be a simple continuation of what you were doing in December of last year, and what you should be doing in the month of January this year. In other words, you simply continue the innovation that you started.

Haven’t started yet? Well, then anytime, starting now, is the best time to commence creating your new future. It’s never too late (nor too early).

Perhaps you need to break with tradition. Perhaps what got you where you are isn’t going to get you where you want to go.

Perhaps it’s all about breaking big goals down into little ones. Making them readily achievable. In fact, that is one of the decided keys to enormous success.

Perhaps it’s also about delegating some of the daily routine work so that you can concentrate on the higher level, the more important elements of your job.

Let’s see if we can agree on 2 things:

• The health industry is growing—in fact, it’s the fastest growing segment of our nation’s economy. In fact, the demand for alternative medicines (nutraceuticals) has gone from $65 being spent for every man, woman, and child in America in 2006, all the way to $105 in 2012.
• In this recovery that commenced in 2009, millionaires have been made—even in the independent pharmacy industry. Yes, it’s true. I know, because I have helped to create some. The important question is, are you on your way to becoming one?

And here’s a bonus question: don’t you think you ought to be?

Yes, 2017 can be full of surprises. And they can all be good if you simply start heading down that road toward making them good—really good.

Are there some things you can do in order to make that a reality? In addition to the two mentioned above, here are a few:

• Consider great marketing to be a tool you need to acquire in order to get from where you are to where you want to be
• Dedicate yourself to creating an extraordinary team to help you in every way, form, and manner that they can in your pharmacy
• Identify those things that you do not need to do and should not do. Delegate them. Realize that if they’re doable, they’re teachable to other persons. Therefore, you should include everything that does not require you as the pharmacist, or you as the owner to perform them.  When you have others perform these daily tasks, you can release yourself from these chores.
• Devote yourself to only those things that increase cash flow and profits and make you worth more/hour to your pharmacy

Now, you’re ready to make 2017 your best year ever.

Want to find out how to do it quickly and easily? Click here to get your FREE copy of “Pharmacy Success Secrets UNLOCKED” by The Pharmacy Sage.

You’ve worked hard all your life. It’s gotten you where you are today. You’ve catered to patients with products and services; you’ve also done some marketing and provided the best service you could. Perhaps you’ve made some decent money in the past, perhaps not.

Despite all your efforts, the insurance companies are shaving your rewards razor-thin, your dispensing is in question, and provider status has never been solidified.

It’s really frustrating, isn’t it? I’m here to tell you that, no matter what your wholesaler says, and no matter what your buying group maintains, you can buy your drugs at the same low prices that chain stores pay.” No smoke—no mirrors.

Yes, it’s possible. And yes, it is being done by over 220 of your colleagues. They are enjoying the benefits from making this one simple decision. Frank Lombardo in Pennsylvania is really enjoying the added cash flow. And you can, too. More details in a moment.

Meanwhile, let me explain…

If you own a pharmacy that buys $250,000 or more in drugs every month, you can put upwards of $10,000 in your pockets each and every month.  I can’t go into exact detail on how this operates, other than a disciplined protocol and proprietary software.

A No-Brainer

Recently, while speaking with a pharmacy owner who was interested, I mentioned that he could be saving 5%-8% on his drug costs. His response? “This is a no brainer!” In addition to the fact that our marketing would drive dozens of new patients monthly through his doors.

Nothing else can quickly reboot your pharmacy. Nothing else can reinvent your profits as quickly as buying your drugs at these low chain store prices. How is it done? With the use of proprietary software. Also, your dedication.

Remember what is was like when you were in elementary school and you discovered how a magnifying glass could focus the rays of the light with such intensity, it could ignite a fire? Well now you can ignite your focus and your dedication and see some good, positive money-in-the-bank results.

Beyond a “No Brainer”

This is a powerful way to re-establish the financial solidarity of your pharmacy. It also gives you a very healthy cushion on which to make your life a lot easier. Yes, the insurance companies may continue to pound your rewards into the ground; however, you now have a bigger spread in which to absorb any further shaving of your profits.

This can be your immediate salvation. Certainly it gives you more peace of mind.

You benefit two ways:

• Add $10,000 or more every month to your gross profits
• You get a marketing system that drives many new patients through your doors weekly to purchase, for cash, products on which you average 50% profit margins.

You also benefit additionally from the following:

• We create marketing for you that gets immediate and very measurable results.
• Not only do we create your advertising for you-- we even deal with the media on your behalf.
• We recommend specific vendors as the source of best value high quality (standardized pharmaceutical grade) products for you.
• Then, we recommend the proper quantities and best pricing so that you maximize profits and get good turn-over, too.
• You don’t have to lift a finger to get it done!

What will it feel like when you start to expand cash flow and ease the pressure on your bill paying?

You Join, YOU Benefit… You Don’t, Your Competition Will

Can you afford to miss this opportunity? Nah. Not many can. But, if you do wait, the opportunity COULD be lost forever.

• We only accept ONE qualified pharmacy per trading zone.
• Introductory free first month, plus low step-in pricing, and $5,000 worth of FREE bonuses valid only if you sign up by Midnight, March 17th, 2017.

1. OPERATIONS MANUAL. This 300+ page binder was designed to help you run a far more successful pharmacy.  Broken into sections on Goals & Objectives, Business Organization, Personnel, Marketing, Office, Operations, and more. Each section was constructed to give you strategies and tactics to differentiate your pharmacy, as well as invaluable forms to help you plan and control your pharmacy business. (Value $4,900)
2. HOW TO RECRUIT AND HIRE SUPERSTARS FOR YOUR A-TEAM. In this book, Lester Nathan, The Pharmacy Sage, shows you how. From placing the right classified ad that attracts the best candidates, the right questions to ask, the qualities to look for (which may not be what you currently think), to walking you through each interview process step-by-step. You will also gain valuable insight on how to delegate, running a staff meeting to get maximum results, motivational tools, and much more. (Value $297)
3. MAXIMUM PROFITS & CASH FLOW. A monthly newsletter that explores facets of entrepreneurship as they specifically relate to the Independent Pharmacy Owner. Filled with insight, tips, and expert advice on ways you can build your pharmacy business bigger, better and more profitable. (Value $359/year)

• We are only accepting 15 pharmacies at this time.

The first 5 who sign up will also receive a FREE copy of my forthcoming book, “The Third Wave: Why Culture Matters, and How to Create Yours for Success in the 21st Century” (available in late March) It will sell for $149.

The Earlier You Enroll, the Quicker You Benefit

I’m sorry, I cannot accept more than 15 in this first group. There is so much information to share with you and so many benefits. Not only do you fatten your gross profit margins by 5% to 8%, you also receive advertising that is totally turnkey. Sign up by midnight, March 17th, 2017 and reap a harvest of increased profits.

Click here for all the details.