"The Successful Pharmacy Owner is The One Who Discovers New Solutions Before Big Pharma & The Insurance Companies Destroy it." -- The Pharmacy Sage
Can Turn Your Struggling Pharmacy into a Financial Powerhouse in 2 Short Years
First, discover how to add an additional cash flow stream one product at a time. The Pharmacy Sage has recorded instances where an ad for a particular product caused people to drive distances as great as 35 miles. No discounting. No couponing. And those results were repeated in several other parts of the country.
Then, turn your attention inward. Concentrate on where you devote your time. If you want to build your brand bigger, become worth $250/hr. and leave a legacy, then you need to understand that you do not earn your money by doing everything right. You earn it by doing one thing right: building your brand. Yes, branding is no longer for cattle. Branding is how you build your Wellness Pharmacy and leave a legacy.
Those two quick strategies can make a distinct difference in your future and in your family’s ability to gather wealth.
3 Powerful Tools That Can Create Resounding Success
This Marketing Has Been Proven to be The Only One That Can Get You Big, Bold Results
Consider this: if you did nothing at all, how would you get new patients through your door, or get your current patients to visit you more often and spend more money? Give them reasons to do so.
The only patient’s worth pulling through your doors are those with plenty of income. Leave the traditional scripts and Medicaid patients to the chain stores. You can go broke by pursuing them.
The only people to address in your marketing are the affluent—the ones with the desire to enhance their family’s health. They have the pocketbooks to back it up.
The only marketing to use is strategic marketing, that is, marketing that is sufficiently bold and outrageous to capture their attention, inform and educate them about solutions to their chronic diseases, and give them multitude of reasons to come to your pharmacy. Then they will part with their monies in exchange for the right products, compounded scripts, and expertise to back all that up. Benefits to your bank account will accrue as a result.
Without this marketing, nothing good happens. Whatever word of mouth you create is good, but very slow though part of marketing. It needs to be accelerated. Your time and attention to these details determines its success.
Yes, a good marketing plan with outstanding marketing messages that get significant results are the only thing that can make a true difference for you as long as you have a business model that says to them “we have solutions to your chronic aches, pains and other discomforts,” and delivers them with meaningful messages.
How to Create The Wellness Pharmacy of Your Dreams
You don’t have to commit large sums of money for you to commence the journey to becoming a wellness pharmacy.
Just start with one product. Then you can proceed to embrace others.
The All New Financial Freedom Playbook for Independent Pharmacy Owners
For more information, send for my free report “The Very Savvy Pharmacy Owners Marketing Handbook.”
Back in 1995, Peter Drucker asked, in his book Managing in a Time of Great Change, a very insightful question “what is your business?” For pharmacy owners today, that question is even more appropriate.
If you answer that you’re in the business of filling prescriptions, The Pharmacy Sage suggests that you think again. Yes, filling prescriptions is very important. However, is one-size-fits-all the best medicine for your patients? Isn’t customizing each medication to the patient’s own body a better idea?
If you have a passion for helping your patients to achieve a higher level of health, then you will answer “no.” Customized prescriptions, which you know as compounds, is a far better way to help people fight whatever afflicts them...read my full article in The Pharmacy Times Online.
3/19/2019 0 Comments