"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
From Whom? Insurance Companies, Of Course
Our national holiday is sacred to all. It gets celebrated by nearly everyone.
However, for you as an independent pharmacy owner, there is something else definitely important to be achieved…and celebrated.
That is, freedom from insurance companies.
What’s the chance of its becoming achievable? Very high, from my viewpoint.
Such a celebration occurs when you:
With the aid of the above, you quickly become identified as the “go-to” pharmacy, one that definitely delivers a new higher level of information. And one that offers those patients more respected herbal and homeopathic medicines that they are seeking more and more in order to combat and defeat their unwanted chronic disease.
Naturally, you must embrace new ideas. Indeed, thinking outside the box becomes basic and fundamental.
Then, you must pivot with an open mindedness seldom seen before by your colleagues.
And no, what you do should not be all about filling prescriptions. Rather should it be about helping people to “feel better, live longer, and really enjoy those golden years”. That should be your brand-name promise—your Battle Cry.
You’re in Charge of Your Income
The insurance companies may be picking your pockets. They may be robbing you of income that could--even should-- be yours. They even may be blocking the entire future of your family’s wealth from taking hold the way you want.
All of that is reversible, if you take just two simple steps:
Here’s What It’s All About
What can you do for your patients and how can you help them? Provide them with solutions to such debilitating chronic diseases as:
● Arthritis ● Allergies ● Asthma
● Weight loss ● Diabetes ● Alzheimer’s prevention
By now, as a reader of my blogs, you should be reasonably well acquainted with my thinking and that which I espouse for you as an independent pharmacy owner. However, if you’re still skeptical about the value of what I have been increasingly offering you as solutions to your most wicked problems, then perhaps you need to have a conversation with me.
To help you celebrate your own independence, I am offering every reader of my blog, a person a personal business analysis, FREE. No strings attached. No obligation. I am perfectly happy to share with you, profit opportunities that lie hidden in YOUR pharmacy. Depending on varying factors, your opportunities may not be the same as another.
I’ll identify for you, how many I find, as well as how you can unleash them. Sometimes, I find as few as 10 Hidden Profit Opportunities. Other times, as many as 24.
Now is the time to emancipate yourself. Join the growing group of pharmacy owners who are enjoying running a Wellness Pharmacy—and prospering.
The process is done by phone, taking just 30 to 45 minutes of your time. Simply sign up below or call us at (518) 382-1990 to set up your appointment.
6/27/2017 0 Comments
If you have any kind of a Wellness Pharmacy, or are getting started in that direction, your bank account will thank you.
And, if you do the right kind of marketing, your bank could get decidedly rich.
What’s it all about? The kind of marketing that deeply and thoroughly addresses your patients and prospective patients aches, pains, and other maladies. The kind that shows them specifically how and why your higher level of products deliver a much more elevated level of satisfaction. The kind of marketing, when properly addressing their aches, pains, and other maladies, causes them to jump out of their seats, perhaps with ad in hand, and race to your pharmacy.
Why? Because at long last, they have found the answer they have been seeking to whatever chronic problem you are solving with your highly resonating advertisement.
Your advertising has a fourfold mission:
Remember, the ad is not about you. It’s all about them and how well you can present a specific product to address their arthritis, allergies, asthma, even their osteoporosis—and other painful maladies.
Yes, it’s all about your solutions for them and how they benefit. A good example of an ad that resonates extremely well with the readers is depicted below. It drives many people each week through the doors of whatever pharmacy runs it.
This ad is all about providing exceptional relief via a topical analgesic. No pills, no capsules. Just pure relief from a particular OTC combination of ingredients that soaks into the joints exceedingly well and acts like Lidocaine or Novocain, providing enormous relief to the sufferer’s arthritic joint pain. This is just one example.
With the right assortment of natural medicines, you will have solutions to well over a dozen different chronic diseases. You will enable people to alleviate whatever ache, pain, or other discomfort is plaguing them—but only if you present your information and education to your target audience in ways that impress them and answer the question “what’s in it for me?”
Another good example, is this one pertaining to allergies…
These are but two partial exhibits of the many ads we use to attract dozens of new patients each week to independent pharmacies throughout the country. Can do likewise for yours, too.
Notice that they look more like editorials, or at least something that a reporter wrote. This is the method by which we capture their attention using a powerful and very captivating headline. Then we proceed to inform and educate them with quality content. It’s all written from the viewpoint of how the reader benefits. She is searching for answers to her particular ache, pain, or other malady.
For more information, get my free report “The Very Savvy Pharmacy Owners Marketing Handbook.”
John, who owns a pharmacy in a midwestern state, was whistling and humming. He was indeed a happy camper. Why? This week, he doubled his sales of nutraceuticals over any prior week.
What caused this sensational increase? He ran a larger ad and made certain that there was more information and education in it than ever before. Also, it was editorial style, which gave him every opportunity to completely dispense the information.
In fact, he recognized that giving out information is what he’s really been dispensing. That is the new currency for his business, and he is indeed monetizing it.
What else is he doing to contribute to his success? Well obviously, he has the right products to alleviate his patients’ aches, pains, and other maladies. His products are noticeably of a higher quality (standardized and pharmaceutical grade), and he offers a bigger range of them so that he covers ever-so-many chronic diseases not addressed in other pharmacies. He is also making his entire community aware of what they are and how beneficial they can be when put to proper use.
Probably the biggest difference is that he backs all that up with free reports and plenty of verbal information when patients come into the pharmacy.
And once a month, he makes certain that they receive his highly informative and educational monthly health newsletter, which he distributes very quickly and inexpensively via email. For those people who do not provide their email addresses, he sends them via regular mail. Since those numbers are less than 10% of his total mailing list, the cost is not to terribly high.
This wellness letter is one of the hallmarks of his total marketing/selling campaign. Because it is very interestingly written, his patients eagerly look forward to receiving it each and every month. And because it is specific to his products, for which prices are mentioned, he turns it into a magnetically pulling missile, which rakes in thousands of additional dollars each and every month.
And that’s just part of the reason that he is whistling and humming on his way to the bank.
To find out more about John’s marketing machine, get our free report “The Very Savvy Pharmacy Owners Marketing Handbook.”
Technology is running ahead at a rampant pace. Increasing phenomenally. You have to deal with it for your pharmacy. It’s difficult.
Nevertheless, it has little to do with the ultimate outcome that you want for your patients: their health and wellness.
That outcome is based on your knowledge of chronic disease and the information you dispense. I know, I have helped scores of your colleagues do the very same in recent years. Your knowledge, your expertise in chronic diseases is paramount. You can get it from books, you can get it from us.
It is the void you fill because doctors don’t have the training to do so.
You Become the “Wellness” Expert
This wellness concept is the reason you went to pharmacy school, isn’t it? And, when it comes to dispensing that information, if you work for a chain store, you do not have the resources. Neither do you have the amount of time to share with your patients.
As an owner, you do. You can spend whatever time is needed to inform them of solutions to their chronic diseases. Also, address one serious question: what about all those individuals who are not yet your patients, but could be, and should be?
Your marketing should share some specific information and education with them. Can be a good step in the right direction. Will help obtain them as patients, if not now, then in the near future. Information is powerful. Conveys knowledge and authority.
“Wellness” Helps People While it Fattens Your Bank Account
“Wellness” is alive and prospering for those who use it. Helps more patients feel better, live longer, and enjoy those extra years. Also puts significantly more money in your bank account, as your patients spend more money on your higher profit products and services.
In my best model, NO insurance companies to deal with.
Yes, indeed for you as an owner, wellness is the wave of the future. Even if it’s not a part of your name or your logo, it should become part and parcel of your thinking. Your approach to enabling people to enjoy good health and know you as the purveyor of such is paramount to your success.
Puts money in your bank account as it builds your brand. Also enables you to leave a strong legacy.
Yes, technology is marching ahead. So should “wellness.”
For more information, send for my report "Pharmacy Success Secrets Unlocked."
Making change is difficult. Very often extremely daunting. Perhaps you’ve even had some nightmares about making some major ones for your own pharmacy.
If you wake up panicked, don’t be.
No matter what motivates you, there will always be emotional enemies lurking in the corners of your mind, waiting to derail you. The 3 major lurkers are fear, uncertainty, and doubt. These imposters live inside you and keep you from even trying to achieve your dreams. But I have a few tips to help you overcome them.
First, think deeply about what you want to achieve for your pharmacy. Then...
1. Put things into perspective
You will never completely overcome your fears. If you let them, emotional enemies will hijack your success and leave you paralyzed and unable to move forward.
The truth is, we all take ourselves a little too seriously. When was the last time you spend hours of sleeplessness worrying about an upcoming deadline? Imagine the worst-case scenario because nothing is as important as we make it.
2. Separate the rational from the irrational.
Most of our fears are irrational. Just like me college nightmare, there will always be times when you question your capabilities, your strength, your courage, your success and the entire direction of your life. Pull those pesky thoughts to the front of your brain and assess whether they’re rooted in reality. More often than not, they are simply playing up your insecurities.
When you’re struggling to confront your emotional enemies, write a list of your biggest accomplishments and place it somewhere obvious as a reminder. Personal affirmations are the best way to reinforce the positive things about yourself that you already know to be true.
3. Create your vision.
Your vision is an expression of your passion, and that passion matters more than you may realize. Your vision should identify what your total pharmacy is all about, how it operates, who your target audience is, and what type of people you’ll want as team members. It represents your wish list, your dreams, and that which you envision for your perfect business a few years down the road.
4. Choose wisely.
I have an intense, lifelong fear of heights. Does that mean I’m going to climb Mount Everest to overcome that fear? No, because overcoming that fear doesn’t serve my goals or push me toward a better life. But I have overcome my fear of public speaking, and I’m better off for it. Be smart about which of the emotional enemies you choose to face.
5. Fill your brain with positive “can-do’s”
Every day we give up a valuable resource: our attention. To whom are you giving the keys of your mind? Filter out the negative and give your attention to uplifting, positive messages. Daily meditations help.
When you feel as if emotional enemies are taking over, remember that life is what you make it, and like most challenges, it’s going to be just fine.
6. Set goals on paper.
Goals drive performance. Can you imagine a football or baseball game being played and no one is keeping score? Goals tell you where you want to go, while performance measurement tells you how well you’re getting there.
To make things easy for you, break your major goals down into smaller ones. The smaller they are, the easier they are to accomplish. And, one success leads to another. Pretty soon, you are in a totally positive mindset, accomplishing one small goal after another. There’s an old saying “nothing succeeds like success.”
7. Then create a road-map of how you will get there.
That’s what strategies are all about: how you plan to allocate scarce resources for the accomplishment of your major goals. Once you do this, not just mentally, but more importantly on paper, then you will find your pathways easy to follow and corrections easy to make .
And now, you should feel more at ease about creating change, especially if you have a passion for what you’re doing and dreams about what you will accomplish in your own pharmacy.