"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
Much has been written about the importance of setting goals and achieving them. You can read book after book published over the past 30 years that acclaims the importance of so-doing.
But what about the steps necessary to help you, the pharmacy owner, achieve those goals? What is it that you can do to more well-ensure that you get there?
That’s what this blog is all about.
Before you even attempt to get started, let me challenge you: open up your mind. Create a new mindset. Consider possibilities…even ask yourself “what if I really could achieve bigger and better goals for my bank account, and create more wealth? What if I could even make just some of them happen?”
First of all, break down any goal into smaller components. For instance, if you have a goal to achieve a certain amount of nutraceutical sales by the end of the year, then break that down by quarter and then by month. By so-doing, you immediately make the bigger goal much more achievable.
And that process gives you immensely much more motivation to pursue the larger goal.
At this point, let me inject the fact that there are tasks that you enjoy and others that you do not. Make a list of the ones you do not enjoy doing…and then delegate them. Be certain to adequately train whatever individuals you designate to take over those tasks so that they will be performed to the level that you want them. Remember, if you can do them and it’s not a requirement of your pharmacy license or your job as the owner and entrepreneur, then it can be done equally as, if not better, by someone else. It’s learnable. Therefore, it’s teachable, and it’s your job to teach others those particular tasks you don’t want to do so that it gets done rhythmically time and time again, just by somebody else.
That act of delegating turns you into a much more successful leader.
Now that you have broken your goals down into smaller pieces, and delegated what you do not want to do, let me suggest that you sit down in a quiet place, close your eyes, and create a mental movie of any one particular goal that you want to achieve. Picture yourself achieving it, doing what you have to do in the form of a simple action plan i.e. training your people, doing some upgraded marketing, etc. so that you have a complete moving picture of how you are going to achieve that particular goal.
Once you have successfully created that mental movie, repeat the process at least once each week. Choose the same day and the same time of day so that you get into the habit of performing this detail.
In addition, a tool that has worked for ever-so-many goal-seekers is to write your individual short-term goal on a 3x5 card and post it in a prominent position where you will see it each and every day. Perhaps your bathroom mirror may be the best locations for you to use. This constant reminder may become a very effective tool in reminding you on a daily basis of your goal and its importance.
By this time, I hope you’re well on your way to at least getting started to achieve your first goal. In order to get there, you will need some additional support. That’s true not only to gain the emotional support you need, but also some actual physical help. Such assistance can best be had from:
Your spouse would be your best source of support. Even if she/he is not totally in accord with the goal, or has not previously been exposed to it, that person who is closet to you in every way, form, and manner is probably in the best position to help you achieve some of the aspects of the goal with words of encouragement and perhaps a few suggestions. The method by which you will most likely achieve the goal, however, is with the aid of your team members. Training each one who is even remotely concerned with this goal is paramount. The more they know and the more they understand the reason, the more they will get involved. And with the proper motivation, including the answer to the question “what’s in it for me,” they will become extremely involved.
Recognition, both individually and collectively, goes a long way. So do selected financial rewards.
Once you have achieved even the smallest of goals, reward yourself. Do something that you enjoy doing, go out for a good meal, etc. Do reward yourself.
Now, articulate your vision. Make sure that vision is clear and in writing as per my blog posted May 29th, 2018.
To make all of this happen, your probably need to realign some time management. By that I mean how you allocate time to opportunities versus problems is paramount. Opportunities will help you develop more cash flow and more profits. The solving of problems should be delegated. After all, if you can do it, you can teach it. And someone else can learn to take that “monkey off your back.” (see my blog of April 11th, 2017 for details)
And finally, seek advice from someone who has considerably more expertise in these areas than you. Hiring a consultant or coach who has been there and done that exactly the way you want to succeed is basic and fundamental to your obtaining the success you want. It is an investment, not an expense, and should be approached from that vantage point.
There you have the secrets to successfully achieving your goals. They are perhaps briefer than you would otherwise need. Perhaps a book can be written on it. However, the last of the list, seeking advice from someone who has “been there and done that” is perhaps the greatest one of all.
I guess you could call that goals, guts, and greatness.
For more information on how exceptional pharmacy owners think, get my free report, “Entrepreneurship, Leadership and Marketing for Independent Pharmacies.”