"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
Over the last several decades a number of really good business books have been written. More recently, five have stood out as being quite exceptional. Any business, including independent pharmacy owners, can benefit from reading one or all five of these books for additional solutions to your corporate problems.
Before you go, I'd like to ask, what about you? What book(s) would you most highly recommend to a new or struggling entrepreneur?
It’s not a deep, dark secret. However, it is known only to those few pharmacy owners who have actively sought information—and yes, education—about how to improve their pharmacies in ways that matter to patients, even the entire community.
Here’s what it’s all about:
6 Elements of a Clear Passion
For more details about the 6 Elements of Clear Passion, read my blog, 6 Elements of Clear Passion, which will be available on October 5, 2017.
Meanwhile, get our FREE Report, “The 1st Secret of Success for Pharmacy Owners.” It’s eye-opening.
When you become a wellness pharmacy, you become something special. Just imagine filling customized scripts instead of one-size-fits-all, because these customized ones benefit your patients more. You know this as compounded scripts.
And then consider authoritatively presenting solutions to patients’ aches, pains and other maladies in ways that they cannot get in chain stores-- even other independent pharmacies. And finally, consider not only treating their symptoms with products, most of which do not have side effects, that also getting to their basic causes and helping eliminate those causes.
Well that’s what you can do when you become a wellness pharmacy.
What’s even more special about a wellness pharmacy? Filling a gap left by the medical fraternity, they were never trained in chronic diseases.
In my humble estimation, a wellness pharmacy is one that caters to the holistic needs of any one patient. It’s not just about filling prescriptions, it’s also about recommending new alternative ways that a patient can find solutions to Those aches, pains and other maladies that are currently plaguing her. High on the list will be natural med supplements of a quality and potency that are not generally found in chain stores or big box stores. Nor indeed in most other independent pharmacies, the leaders of which have the mentality to copycat what they have seen at chain stores where they got some of their training and indoctrination.
A wellness pharmacy is also one where dispensing information is the order of the day.
The following 9 points outline what differentiates you as a Wellness Pharmacy, and how you can stand out in your trading zone.
1. Build the framework
a. Identify your purpose. What is the reason you created your pharmacy in the first place? And how does the patient benefit?
b. Identify your passion. What is it your truly passionate about that would cause droves of new patients to want to seek you out?
c. Determine what success looks like. Identify it. Put it on paper, and include how the patient benefits, also.
d. Define target audiences and how you can connect with them. Who is your target audience? What are the demographics? And how can you best reach them.
e. Identify potential champions--patients who will spread the word
f. Develop key messages and identify the channels through with you will deliver them. In other words how can you best deliver messages about what you can do, that others cannot, in a cost-- effective manner?
g. Have products that solve patients’ problems in superior ways to those in chain stores, big box stores, and even other independent pharmacies.
h. Do you have a broad enough assortment of nutraceuticals that will decidedly solve your patients’ aches, pains, and other chronic diseases in ways that the mass merchandisers products cannot? How are they superior? Is it content alone or also potency?
2. Get Organized for Success
a. Empower team members. Train them in natural meds and train them to sell. Turn them loose. Challenge them. Let them handle customer complaints that do not require a manager.
b. Have the right products, services, and information for whatever your patients need.
3. View all customers as potential patients—even those who shop your front end.
4. Be Prolific with Your Information.
a. Distribute it both verbally and in writing.
b. Hand out free reports to each patient/customer who has received verbal information but has not purchased your recommended solutions.
c. Also, give any patient who has purchased something (ie: a topical arthritic ointment) your complete report on arthritis and joint pain, because as it should contain additional information for more items that she may want to buy if she has advanced stage arthritis.
5. Deploy Marketing that Delivers VALUABLE Information
a. Understand your audience—demographics, location, buying habits, etc.
b. Where do they live? Will direct mail work best in your situation?
c. What do they value most from you and are you delivering it?
6. Embrace, Create, and Extoll a Culture Based on Your Mission, Vision, and Your Passion that is Second-to-None in Your Industry.
a. Make certain your passion for what you do is not only known throughout your organization but “felt” by each and every team member.
b. Based on your passion and mission, impart to your team members on a weekly basis the compelling need for your pharmacy, as a “wellness pharmacy,” to be the one place for patients to come for solutions to their chronic diseases. That should be your culture. And, so that culture rises like cream in milk, and becomes so apparent to everyone who comes into your store that each individual encounter becomes enthralled to the patient because of it.
7. Before you can create significant profits, you must create RAVING FANS—mission, vision, passion
[see #6 above] what must they rave about first and foremost? Your superior approach to wellness.
8. What sets successful pharmacy owners apart? Your leadership. Plus many other items to be identified. For more on this see my blog “What Sets Great Leaders Apart” from August 17, 2017.
9. Get your team members to embrace your culture, if they do not, your wellness message will NEVER be delivered.
If you’re filling any amount of traditional scripts, do you feel as though your pockets are being picked?
If that isn’t bad enough, you have newfound competition from:
One pharmacy owner said, “It’s getting to be a blood bath out there!” Isn’t it time you got out of the rat race—commence doing something different for your patients? Something better? And create a niche of your own—one you can totally dominate? One for which your patients can crown you as king?
If you’re ready to make a significant change then go to http://www.thepharmacysage.co. If not yet ready, send for our FREE report “The 11 Irrefutable Laws of Business Success for Pharmacy Owners”.