"The Successful Pharmacy Owner is The One Who Discovers New Solutions Before Big Pharma & The Insurance Companies Destroy it." -- The Pharmacy Sage
Isn’t that what you’re actually doing now? And how is that working out?
The world around you is constantly changing. Just look at what has happened with technology in the past 10 years. Even in the past 2 years.
Those who did not change floundered—went out of business. Even giants of the past no longer rule the roost. Witness Sears, Kmart, Gimbles, and non-retailers like GM, whose share of the market went from the high of 47%, all the way down to approximately 17% now.
The battle cry: innovate or die.
With that in mind, are you doing better or worse than you were 5 years ago? If you’ve maintained the status quo and are doing worse, what are you going to do about it? Because you are not building a strong brand based on the status quo.
According to Alexander Dumas “nothing succeeds like success.”
So let’s examine some of the rules for gaining that success.
When I first met David, he owned a traditional pharmacy. He told me he would sell it shortly, move to another state, and contact me. He did indeed contact me some 18 months later. He had sold his original pharmacy and opened a different kind of pharmacy in Arizona. It was open for 6 months and was not achieving his goals. When he started, he and one assistant comprised the staff. Now, he and his wife, Diane, are on a permanent vacation, with four pharmacists and twelve techs running the business, in addition to two people in the front-end and a part time bookkeeper.
David was a maverick. He dared to be different, to ignore and discard what most everybody else was doing. Especially did he run away from the status quo.
He’s not alone. Several hundred other pharmacies owners have done the very same thing. To the degree that they have involved high performance Strategic Marketing, they have succeeded extremely well.
Current trends point the way for pharmacy owners. They indicate what savvy pharmacy owners should do and are doing.
Here are current trends that affect your traditional pharmacy:
7 Reasons Why Maintaining the Status Quo Can Lead to Failure
The entire world around you is changing. So should you. Maintaining the status quo means continuing to do business in the age of the dinosaur, when you should be doing business in the age of the drone. You should pivot, make changes, and adapt to your changing environment. Nothing less can create the new success you want for yourself and your family.
The Pharmacy Sage can be reached at (518) 346-7021 or email@example.com