"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
Do NOT Spend Another Dime on Marketing Until You Read This
The more successful marketing I create, the more I am convinced of one thing: Carmen Simon is decidedly correct. She is a Neuroscientist who has done extensive research on the brain and memory. As such, she is a noted authority on advertising, she maintains that 90% of all messages produced by small scale advertisers is simply not memorable. Is not retained, not remembered at all, and therefore not acted on.
In my work with independent pharmacy owners I have validated that very finding. In fact, my conclusions go even further: 98% of all money spent on marketing by independent pharmacies is a total waste!
The right marketing, that is the only marketing that gets big results, is marketing that satisfies the following three qualifications:
The marketing that produces results without robbing you of your profits is what you want to put to work for you… RIGHT NOW! It’s called “strategic marketing”. It gets immediate and measurable results; at the same time, it builds your brand.
And much of that has to do with the first item mentioned above: being directed to individuals and families with sufficient income to upgrade their health and that of their families. In fact, these potential patients will happily give you whatever money you request, if only you will give them solutions to their aches, pains, and other maladies, and only if you give them just and sufficient reasons to do so.
A Total Marketing Solution
When Wayne first got together with us a few years back, he decided to put to work every element of the marketing program that we introduced to him that first month. By the end of 45 days he had sold $4,500 worth of just one product, and pocketed $2,200 in profits as a result.
David N. enjoyed having his compounding and herbal supplement business quadruple in less than one year and at margins in excess of 55%.
Unfortunately, the amount of profits that you are flushing down the drain without good marketing is enormous. In one business analysis after another, I have uncovered opportunities to gain from $250,000 to $1,000,000 of bottom line (net) profits year after year after year through the use of this strategic marketing.
It not only builds cash flow and profits, it builds your brand at the same time.
Thus, it enables you to leave a powerful legacy when you decide to exit (something else I can help you with).
Let me help you discover the opportunities are lying dormant in your pharmacy business, by signing up for your free business analysis.