"The Successful Pharmacy Owner is The One Who Discovers New Solutions Before Big Pharma & The Insurance Companies Destroy it." -- The Pharmacy Sage
Imagine: you're ringing up sale after sale of high margin products, even when your doors are not open.
That’s the goal.
I’ve said it before: “marketing is the only element of your business that creates significant results.” Obviously, any marketing won’t do. It needs to be marketing that enchants, fascinates, and captivates your target audience.
And, when properly balanced with online marketing, it produces maximum results. Here’s what works… and works really well.
Your website. This is the lynchpin of your online marketing. Each page should turn blank space into selling space and should provide captivating selling messages. Beyond that, you should be engaged in e-commerce, so that you’re selling products day and night.
Facebook. You should have a presence here, as well. Creating Facebook posts with a variety of information and educational pieces, week-in and week-out, can produce significant results.
Newspaper advertising. When done weekly in your daily paper, you will without question, gain traction. Ads should look like editorials, or something written by a reporter. These are the ones that can be intriguing and fascinating, but most of all, informative and educational. See my blog on creating captivating ads here.
Direct mail. This is where your marketing can really shine. Obviously, it should be directed to the upper-middle to upper-income strata of the population that surrounds your store. And it, if necessity, should convey messages that differentiate you and show how you can matter to the family that is receiving such information.
Having the correct model, should serve one purpose: to make you money.
Not Something They Taught You in Pharmacy School
Most certainly, you weren’t taught how to run your own pharmacy, nonetheless how to market it. Marketing that creates results takes many years of study and application to perfect it. But, when done correctly, it produces a significant amount of return on the investment.
Before you run out to hire somebody, I suggest you make sure that the individual possesses 2 outstanding characteristics:
For more information, on how you can take your marketing efforts to the next level, sign up for my upcoming teleseminar on Tuesday, August 29th at 8:00 PM EST.