"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
You work hard every day. You want to see the fruits of your labor. But the insurance companies, government regulations, and the total environment are conspiring to hold you down—to keep you from achieving your dreams.
But, it doesn’t have to be that way!
Short story... when David N. contacted me, he had established a compounding-only pharmacy six months earlier. It was going nowhere in a great hurry. We mapped out a marketing plan. His sales doubled in the first 4 months and that number doubled again in the next seven months. Yes, we had quadrupled his high margin compounding and natural med business in less than one year.
We had brought his Wellness Pharmacy concept to the marketplace in undeniable terms.
When your time is devoted only to those tasks that can produce significant amounts of monies in your pockets, you can achieve your dreams. That’s the basis for monetizing everything.
It’s predicated on the following three basic and irrefutable principles:
What do I mean by monetizing? Turning ideas, information and products into cash and doing so quickly.
If every hour of your work day is focused on making those three things happen, you’ll be able to monetize:
What else can you monetize? Turn your passion into your culture. Make certain that your passion, how you want to help patients feel better, live longer, and enjoy those additional years is evident to your staff as well as to your patients. Make it evident in everything that you say, portray and do.
How can you best monetize?
How do you accomplish the latter? With marketing that informs and educates your patients in a meaningful way. Most importantly, it answers the question “what’s in it for me?” In other words, loaded with benefits.
Don’t have the training and education to do that with great excellence? Bring it in from the outside. However, make certain that you get the very best marketing feasible. Any marketer you choose should have the following three qualifications:
There’s so much more that I want to share with you. However, because everyone’s pharmacy business and goals are a bit different, I think it’s best done one-on-one. Sign up below for a free consultation, at which time you can share, with me personally, information about your pharmacy and discover additional ways you can monetize.
There are always hidden opportunities in pharmacy business, I’d love to hear what opportunity(s) you discovered, that you wish you implemented long ago, in the comments below.