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"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do."  Roy L. Smith

2/22/2018 0 Comments

​I Have the Questions... Do You Have the Answers? And, Are They the Right Answers?

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My job, as a pharmacy business consultant, coach, and analyst, is to ask questions— penetrating questions. Only by so doing can I get to the heart of the matter—separate symptoms from problems— then present solutions.

It's really not all that different than getting to the root of your patients malady, and finding a solution for them to treat the cause, not just alleviating their symptoms. 

So, I ask questions that go beyond the ordinary—seeking facts that uncover ideas that are not clearly or plainly in sight. Information which is important to ferreting out profit opportunities that lie hidden in your pharmacy. They’re always present; nevertheless, dormant, unrecognized, untapped.

Your job as a pharmacy owner is to have the valid answers to those questions.

What is it you don’t see, that I do? It’s more than just a fresh set of eyes, it’s a well-trained analytic mind, focused on pharmacy business opportunities, in ways others are not. I like to begin by asking questions, you may never have been asked before, such as:
  • Is what got you where you are now, going to get you where you want to go? If your answer is “no,” you need a Strategic Plan. Without it, you will just continue to run in place.

  • What differentiates you from the chains, big box stores—even other independents? It’s essential you develop a unique selling proposition and articulate it clearly in your advertising and marketing to your community.

  • Do you know what your patients really value most? Most answers here are wrong! And, without it, you can’t give it to them.

  • Are you organizing your time, effort, and other resources around winning strategies and great marketing? If not, why not? These are the tasks that create maximum profits

  •  Are you still clinging to the status quo, which is based on yesterday’s breadwinners and mistakes? The world around you is changing quickly, and so should you. Constantly and proactively make your current business obsolete.

  • On a daily basis, are you focusing your time on those few business building activities that contribute the most to increasing cash flow and profits?  There is absolutely no sense in spending one minute on anything that does not produce maximum profits and maximum cash flow. Everything else is a diversion.

  • What do people who could be your patients want that they’re not finding from you and are obtaining elsewhere? A careful evaluation could give you the answers you need.

These are just a sampling of questions you should be able to answer without much thought. They are the heart of your business. 

The lack of proper answers, and certainly the lack of solutions, is blocking your cash flow increases. Isn’t it time you did something about it?

You can. Start by downloading my “Very Savvy Pharmacy Owner’s Marketing Handbook,” to get a head start on answering the questions above for yourself. Then, schedule a free consultation with me, for the solutions to your biggest problems.
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    Lester Nathan, The Pharmacy Sage
    A powerhouse in the world of independent pharmacy, offering  insight, wisdom, and strategy to independent pharmacy owners. 

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