"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
8/28/2017 0 Comments
For over two decades I have helped almost 400 pharmacies achieve higher and loftier goals by providing them with marketing—especially advertising—that gets immediate and measurable results. And it all happens without deep discounting or heavy couponing.
It all starts with a headline.
These types of headlines are far better than “The XYZ Pharmacy has been in business for 23 years” or “We deliver Free.” And especially they are far better than using your name at the top, because your name does not provide any serious benefits for those who seek solutions to their aches, pains or other maladies. On the other hand, the two samples above certainly do.
The more benefits in the headline, and the more it intrigues the reader, the more apt it is to be read.
Your advertising should be informative and provide solutions to people’s aches, pains and other maladies in ways that your competitors absolutely do not. The more they look like editorials, and are information and education laden, the more they are read, because that is the basis on which people read their newspapers.
And so, you see that the headline is vitally important. Research clearly discloses that the headline can account for 90% of the reason that a person will read your ad at all.
No benefit—no readers.
When your marketing is of the caliber that gets read and causes action, it has a fourfold mission:
It also has a twofold series of objectives:
As you can see, good marketing gets significant results. Poor marketing gets you results everyone else is getting.
For this and other related topics attend my teleseminar on August 29, 2017. It may very well be the most important hour that you can devote to anything this month. You’ll be happy you did.