"The Successful Pharmacy Owner is The One Who Discovers New Solutions Before Big Pharma & The Insurance Companies Destroy it." -- The Pharmacy Sage
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Most pharmacy ads are never read. Why? Because they are not meaningful to the reader. The reader is really not interested in what you do. She is interested in how she benefits from what you do. Hence, an ad such as this will never be read. “The XYZ Pharmacy has been here 23 years, offers you free delivery, and great service”. Even using your name at the top of the ad instead of a headline is not going to create any results. In fact, putting your name at the top can be a complete negative, because you are obliterating the opportunity to provide a meaningful headline. And, a good headline can make the difference of whether your ad is read or not. In depth research decisively concludes the headline is at least 90% of the reason an ad gets read or not. Each should contain the biggest benefits accruing to any interested reader. For heaven’s sake, make your investment in advertising pay as well as your investment in anything else. Hold it accountable as you would any other investment. Certainly you would not invest in the stock market without expecting a return. Neither should you invest in advertising without expecting a return. And yes, advertising is an investment when you approach it correctly.
The payoff can be tremendous because your advertising has a four-fold mission.
There you have it. The formula for a successful ad. For more information get my FREE report, “The Very Savvy Pharmacy Owners Marketing Handbook—How to Attract Hoards of New Patients and Get Your Existing Ones to Return More Often and Spend More Money.”
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