"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
“These are the best of times. These are the worst of times.” So wrote Charles Dickens in 1859.
To take advantage of the best of times, The Pharmacy Sage encourages you to be a maverick. Shed the status quo. Stop listening to what everybody says, because they’re generally wrong. If you want to make some real money as an independent pharmacy owner, embrace new ideas.
Einstein was a maverick. So was Rockefeller…and Carnegie. They searched for new horizons and went their own ways to achieve their goals. So should you.
Traditional pharmacy is at the crossroads, no longer making the money it once did. On the other hand, those who embrace a new business model are making excellent money. They’re mavericks.
Mavericks are not ordinary owners. Neither are they ordinary leaders. They are decidedly a cut above the rest because they display the following.
Mavericks don’t just break the rules, they rewrite them. They don’t just reject society’s norms, they reinvent them. Mavericks don’t just challenge the status quo, they change everything about it. Mavericks change a self-interested establishment, a broken system, industrial-scale disruption, and an uncertain future.
Mavericks make real money in their pharmacies because they follow these 5 principles:
Mavericks discover very quickly that they get comfortable being uncomfortable. That is, they find that they need to innovate, to pivot, and select new ideas that create new income streams.
This is the golden age of pharmacy. However, it belongs to those who will break with the past and break with the status quo to create a new future.
This is the 21st century, the age of the drones. And maverick pharmacy owners know very well that they need to be as different from their counterparts today as drones are.
“When you search for freedom, you shed the shackles that subjugate your passions.”
—The Pharmacy Sage
To paraphrase Elon Musk, who said that when something is important enough, you do it even if the odds seemingly are not in your favor.
“The greatest crimes in the world of independent pharmacies are not committed by people breaking the rules,but by people following the rules.”
—The Pharmacy Sage
Most problems, when properly analyzed, lead to their own solutions. And most problems, once solved, create a far stronger pharmacy business that goes on to achieve many higher and loftier goals. Such are the achievements of maverick owners.
Mavericks Create Movements
“You do not merely want to be considered the best-of-the-best, you want to be considered the only one that does what you do.” --Jerry Garcia
It is one thing to accomplish your dreams because you embrace a better business model. It is another to convert those dreams into a niche that explodes because you attract so many followers that the concept of a Wellness Pharmacy becomes endemic to your community.
And so, your brand builds and builds. And so does your organization, allowing you to delegate and enjoy more ease of operation and more leisure time.
Most mavericks embrace the following principles.
In the Land of The Maverick Pharmacy Owner, Cash Is King, because your marketing magnetically brings hordes of affluent patients through the doors. And your bank account grows and grows.
If you want to start a pharmacy, please be aware of the fact that in every part of the countryside, families reside who can afford to buy your best products and advice and pay you cash.
This is what maverick pharmacy owners have been doing for the past decade. And you should realize that they are the ones making some serious money, while most others are starving.
For more information send for my free report “How to Monetize Everything in Your Pharmacy.”