"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
Upgrading your marketing is probably the most compelling thing you can do to improve the results of your pharmacy.
Obviously, having the right products, the right presentation, and the right pricing (no, it doesn’t have to be discount, just fair pricing for what you’re selling) are basic and fundamental.
Getting the word out about how special you are is the next step. It’s called marketing. And, marketing when done right can produce tremendous results—results you have not seen before, and results you must see now. I can truthfully say you need to market or perish. And your marketing must be on-the-money in order to produce results.
Furthermore, your marketing should be fascinating, that is, intriguing to the reader because it presents the answer to her question, “what’s in it for me?”
The following examples provide you with powerful headlines, ones and ads that attract dozens of new patients weekly to the pharmacies using them.
“I love the ad! I love how it grabs your attention, almost demanding that you read it.” -Cody H., Utah
Advertising is the method by which you attract new patients. When you use advertising that gets read, advertising that is introduced by headlines that promise relief from whatever ache, pain or other discomfort is bothering the reader, you get the results you want. Advertising is one part of a marketing machine that should be part of your total business operation.
Marketing is the driving force that identifies your Wellness Pharmacy, your brand, and ultimately provides realization of how valuable your legacy can be. It’s the delivery agent.
That’s why The Pharmacy Sage is at the leading edge of the next generation of pharmacy strategic thought leaders. That’s why he presents you with cutting edge information about:
For more information, download a FREE copy of "The Very Savvy Marketing Handbook for Pharmacy Owners."