"The Successful Pharmacy Owner is The One Who Discovers New Solutions Before Big Pharma & The Insurance Companies Destroy it." -- The Pharmacy Sage
July 4th is a day in which ever-so-many people celebrate independence.
You, as an independent pharmacy owner, however may yet need to create a different kind of independence—one from the insurance companies that are dominating and depressing your cash flow, profits, and the way you help patients.
You need a different business model.
What’s the chance of your being able to do it? Very high, based on what other independent pharmacies have done.
Such a celebration occurs when you:
With the aid of the above, you quickly become identified as the “go-to” pharmacy, one that definitely delivers a new higher level of information. And one that offers those patients more respected herbal and homeopathic medicines that they are seeking more and more in order to combat and defeat their unwanted chronic disease.
Naturally, you must embrace new ideas. Indeed, thinking outside the box becomes basic and fundamental.
Then, you must pivot with an open mindedness seldom seen before by your colleagues.
And no, what you do should not be all about filling prescriptions. Rather should it be about helping people to “feel better, live longer, and really enjoy those golden years”. That should be your brand-name promise—your Battle Cry.
You’re In Charge
The insurance companies may be picking your pockets. They may be robbing you of income that could--even should-- be yours. They even may be blocking the entire future of your family’s wealth from taking hold the way you want.
All of that is reversible, if you take just two simple steps:
Take charge of…
Here’s What It’s All About
What can you do for your patients and how can you help them? Provide them with new, different, and better solutions to such debilitating chronic diseases as:
By now, as a reader of my blogs, you should be reasonably well acquainted with my thinking and that which I espouse for you as an independent pharmacy owner. However, if you’re still skeptical about the value of what I have been increasingly offering you as solutions to your most wicked problems, then perhaps you need to have a conversation with me.
To help you celebrate your own independence, I am offering every reader of my blog, a personal business analysis, FREE. No strings attached. No obligation. I am perfectly happy to share with you, profit opportunities that lie hidden in YOUR pharmacy. Depending on varying factors, your opportunities may not be the same as another.
I’ll identify for you, how many I find, as well as how you can unleash them. Sometimes, I find as few as 10 Hidden Profit Opportunities. Other times, as many as 24.
Now is the time to emancipate yourself. Join the growing group of pharmacy owners who are enjoying running a Wellness Pharmacy—and prospering.
For more information, get my free report “The Lazy Man’s Way to Riches In Your Pharmacy.”
Much has been written about the importance of setting goals and achieving them. You can read book after book published over the past 30 years that acclaims the importance of so-doing.
But what about the steps necessary to help you, the pharmacy owner, achieve those goals? What is it that you can do to more well-ensure that you get there?
That’s what this blog is all about.
Before you even attempt to get started, let me challenge you: open up your mind. Create a new mindset. Consider possibilities…even ask yourself “what if I really could achieve bigger and better goals for my bank account, and create more wealth? What if I could even make just some of them happen?”
First of all, break down any goal into smaller components. For instance, if you have a goal to achieve a certain amount of nutraceutical sales by the end of the year, then break that down by quarter and then by month. By so-doing, you immediately make the bigger goal much more achievable.
And that process gives you immensely much more motivation to pursue the larger goal.
At this point, let me inject the fact that there are tasks that you enjoy and others that you do not. Make a list of the ones you do not enjoy doing…and then delegate them. Be certain to adequately train whatever individuals you designate to take over those tasks so that they will be performed to the level that you want them. Remember, if you can do them and it’s not a requirement of your pharmacy license or your job as the owner and entrepreneur, then it can be done equally as, if not better, by someone else. It’s learnable. Therefore, it’s teachable, and it’s your job to teach others those particular tasks you don’t want to do so that it gets done rhythmically time and time again, just by somebody else.
That act of delegating turns you into a much more successful leader.
Now that you have broken your goals down into smaller pieces, and delegated what you do not want to do, let me suggest that you sit down in a quiet place, close your eyes, and create a mental movie of any one particular goal that you want to achieve. Picture yourself achieving it, doing what you have to do in the form of a simple action plan i.e. training your people, doing some upgraded marketing, etc. so that you have a complete moving picture of how you are going to achieve that particular goal.
Once you have successfully created that mental movie, repeat the process at least once each week. Choose the same day and the same time of day so that you get into the habit of performing this detail.
In addition, a tool that has worked for ever-so-many goal-seekers is to write your individual short-term goal on a 3x5 card and post it in a prominent position where you will see it each and every day. Perhaps your bathroom mirror may be the best locations for you to use. This constant reminder may become a very effective tool in reminding you on a daily basis of your goal and its importance.
By this time, I hope you’re well on your way to at least getting started to achieve your first goal. In order to get there, you will need some additional support. That’s true not only to gain the emotional support you need, but also some actual physical help. Such assistance can best be had from:
Your spouse would be your best source of support. Even if she/he is not totally in accord with the goal, or has not previously been exposed to it, that person who is closet to you in every way, form, and manner is probably in the best position to help you achieve some of the aspects of the goal with words of encouragement and perhaps a few suggestions. The method by which you will most likely achieve the goal, however, is with the aid of your team members. Training each one who is even remotely concerned with this goal is paramount. The more they know and the more they understand the reason, the more they will get involved. And with the proper motivation, including the answer to the question “what’s in it for me,” they will become extremely involved.
Recognition, both individually and collectively, goes a long way. So do selected financial rewards.
Once you have achieved even the smallest of goals, reward yourself. Do something that you enjoy doing, go out for a good meal, etc. Do reward yourself.
Now, articulate your vision. Make sure that vision is clear and in writing as per my blog posted May 29th, 2018.
To make all of this happen, your probably need to realign some time management. By that I mean how you allocate time to opportunities versus problems is paramount. Opportunities will help you develop more cash flow and more profits. The solving of problems should be delegated. After all, if you can do it, you can teach it. And someone else can learn to take that “monkey off your back.” (see my blog of April 11th, 2017 for details)
And finally, seek advice from someone who has considerably more expertise in these areas than you. Hiring a consultant or coach who has been there and done that exactly the way you want to succeed is basic and fundamental to your obtaining the success you want. It is an investment, not an expense, and should be approached from that vantage point.
There you have the secrets to successfully achieving your goals. They are perhaps briefer than you would otherwise need. Perhaps a book can be written on it. However, the last of the list, seeking advice from someone who has “been there and done that” is perhaps the greatest one of all.
I guess you could call that goals, guts, and greatness.
For more information on how exceptional pharmacy owners think, get my free report, “Entrepreneurship, Leadership and Marketing for Independent Pharmacies.”
The future of your pharmacy rests on your vision.
It is paramount to what you will do and how successful you will become.
Essentially, your vision should evolve around the following 6 topics:
The elements of your vision should indicate a culture that you want to establish and a way of differentiating yourself. For instance, do you want to have products that are different from those in the chain stores or big box stores in your trading zone? If so, how? Are they higher quality? Do you have products that others do not sell, such as N-Acetyl Cystine?
Such should be the nature of your vision statement. And you should spell out, descriptively, all the details of each and every one of the six points.
No two pharmacies will be alike. No two pharmacies will have the exact same vision.
The above six points are purely guidelines.
What will yours look like?
It just takes one phone call to change the future of your pharmacy. Sign up for a free business analysis, and let me help you figure out your best plan of action.
Christine Blank wrote a very challenging article. It revealed ever-so-many basics regarding why the independent pharmacy should be concerned about Amazon.
Nevertheless, if a pharmacy truly differentiates itself, it creates a niche that Amazon would have trouble invading.
What’s it all about? Informing and educating the patient.
The independent pharmacy owner should be the master of chronic diseases. It’s a field not sufficiently well covered in medical school. Neither is it currently being mastered by chain store pharmacies or big box stores. Admittedly, it’s not taught in pharmacy schools, either.
The independent needs to search out the information and study it by himself. And, when he does, he differentiates himself and creates that niche where he can own almost 100% of that marketplace. For instance, if the patient does not know the value of N-Acetyl Cysteine and how it can help her ward off most any viral infection by building glutathione, then that’s information that he should be dispensing. Indeed, it should be the foundation of his helping people to feel better, live longer, and become more energetic.
And that’s just one sample. What about PQQ and its ability not only to energize the mitochondria, but also to rebuild those mitochondria that are dying. PQQ can be a tremendous source of energy, especially for seniors.
And those are just two examples. When they are marketed properly, online and offline, they can draw dozens of new patients.
Also, when the pharmacy owner backs up that marketing with other marketing that goes directly to his patients, once they sign on, then he can further indoctrinate them regarding how his solutions to aches, pains, and other maladies can benefit each patient.
Yes, Amazon is another competitor to be reckoned with. However, the independent pharmacy can create his own niche, and he can own almost 100% of it. The result: they visit more often, get expert advice from their favorite pharmacist, and they spend more money.
It’s all about the independent’s learning how to dispense something new and different: information that is not available from the chains or big box stores. Neither is it available from doctors. Then, he can not only attract patients like flies, he can also build significant wealth in his pharmacy. He just needs to pivot.
3/8/2018 0 Comments
“The biggest single problem within almost every business is
the confusion between efficiency and effectiveness.”
The Pharmacy Sage
“Efficiency” means doing things right. “Effectiveness” means doing the right things. Unfortunately, throughout the years, I’ve found that pharmacy owners and managers become all too efficient at doing the wrong things.
There are seven requisites around which you must organize your time, effort, and activities, to be efficient and effective, helping you to concentrate on achieving results at the highest level. Let’s jump right into them:
6. Marketing. Your marketing is the only element of your business that creates significant results. Everything else is just a cost. In order to be effective, it must be meaningful, that is, marketing that gets read and creates a response.
To the degree that you have some alternative solutions to patients’ aches, pains and maladies that go beyond prescription meds, don’t remain the best kept secret in your community. Get the word out that you are the go-to pharmacy for chronic diseases in your community.
When you have all the components of a total marketing machine, which should include online and offline marketing, direct mail, and a website that sells, you can increase sales of your high margin products and services.
7. Never, ever, do that which can be done by someone else equally as well, if not better, and at a lower cost. Few things are as destructive to an organization as having its leader do work that could— and should— be done by its employees. The opportunity costs are just far too large. Think about it this way, if you want to be worth $250 an hour, then why are you spending your time doing $15 an hour work?
Time is the scarcest resource we all have. Your scarce time is best spend by doing the things that build your business bigger and more profitable. Concentrate on results, not just efficiencies. Start making your pharmacy work for you, not the other way around.
Once you embrace and organize your time around the 7 requisites, you will discover a greater joy in owning your pharmacy. And one that attracts new patients, and doing more business on a cash basis.
Many of my current and past clients have been doing so, while watching their profits soar (some have reported gross profits as high as 61% to 65% with net profits-- after payroll, including paying themselves), as high as 25%!
No one knows your business goals and vision better than you, but perhaps you're not certain how to obtain them. We can help you clarify, define and put into action, that vision for your pharmacy. We take a unique holistic business approach to find the perfect balance of strategies, tactics, ideas and marketing to integrate solutions to meet your unique needs.
It just takes one phone call to change the future of your pharmacy. Sign up for a free business analysis, and let me help you figure out your best plan of action.
2/22/2018 0 Comments
My job, as a pharmacy business consultant, coach, and analyst, is to ask questions— penetrating questions. Only by so doing can I get to the heart of the matter—separate symptoms from problems— then present solutions.
It's really not all that different than getting to the root of your patients malady, and finding a solution for them to treat the cause, not just alleviating their symptoms.
So, I ask questions that go beyond the ordinary—seeking facts that uncover ideas that are not clearly or plainly in sight. Information which is important to ferreting out profit opportunities that lie hidden in your pharmacy. They’re always present; nevertheless, dormant, unrecognized, untapped.
Your job as a pharmacy owner is to have the valid answers to those questions.
What is it you don’t see, that I do? It’s more than just a fresh set of eyes, it’s a well-trained analytic mind, focused on pharmacy business opportunities, in ways others are not. I like to begin by asking questions, you may never have been asked before, such as:
The lack of proper answers, and certainly the lack of solutions, is blocking your cash flow increases. Isn’t it time you did something about it?
You can. Start by downloading my “Very Savvy Pharmacy Owner’s Marketing Handbook,” to get a head start on answering the questions above for yourself. Then, schedule a free consultation with me, for the solutions to your biggest problems.
Last week, we discussed 18 mindsets to put you on the path to success. Let’s take a look at the first one: “Always challenge the status quo.”
To do this, becoming an entrepreneurial genius is not necessary; however, developing some common street smarts is.
The pharmacy industry has its sacred cows and accepted practices, often based on premises that are no longer valid. That is, if you want to make a good living at it.
Innovation is discovery and creating disruption of conventional thinking and unleashing entrepreneurial savvy. That’s how Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and Uber was created from people not in the taxi industry.
Just as successful pharmacy owners know that maintaining the status quo does not help them grow. Everything around you is constantly changing. You have to change along with them. Otherwise, you become a dinosaur.
Nothing differentiates you and it’s hurting your business and pommeling your bottom line. You’re paying too much to maintain the status quo.
Learn to recognize the constant urgency for change. Continuously ask yourself:
“Who is my customer?”
Know your customer. Knowing their wants and needs are crucial to your success and can definitely give you a competitive edge. It shapes your marketing and reveals the strategies you need to be adopting. For example, let’s say you live in a community where the median age is 32, with less than 10% of the population being 65 or older, and your marketing screams you cater to the elderly: Senior Day Wednesday, you accept Medicare, etc. Every pharmacy does it. Your marketing efforts are falling on deaf ears. Change your strategy, change your outcome.
Your marketing should be bringing more people through your doors… to visit more often… and spend more money.
If your efforts in marketing, leadership or entrepreneurship is not providing you with immediate and measurable results, get help from the outside. Change needs to happen now. The status quo is simply not enough.
What challenges are you now experiencing because of remaining complacent with the status quo? What are you doing to drive the change you need? Or what have you done to overcome those challenges?
Not sure where to start or exactly what you need to do? Contact us below to schedule a free consultation, with me, to explore your options. Also, be sure to visit our new FREE Resources page.
1. Always challenge the status quo. If you’re doing business the same way you did 2 years ago, you may be heading for a fall.
2. If you want to succeed, make sure you have no choice in the matter. Practice “no excuses” management.
3. Set goals you want to achieve, not just what you think you can achieve.
4. Don't shoulder the anxieties that problems breed. Delegate. Make your life easier and you will create better decisions.
5. Write out your financial destiny— "In six years I will be a millionaire."
6. Set forth a program e.g. "by the end of this year, I will increase assets by $50,000. I will double these assets every year for five years, so that in X number of years, I will be a millionaire."
7. Understand the difference between taking in more money than you expend in your pharmacy versus spending less than taking in. The former fulfills your dreams, the latter is a prescription for working like a slave for the rest of your life.
8. Write out everything you want from life— all your goals, both financial and non-financial. Set forth in one, three and five year sequence. Don't be afraid to dream a little. Be specific.
9. Develop focus and concentration. The greater the focus, the stronger the intensity by which the brain (conscious) and the subconscious speed up the process of achieving your goals.
10. A problem is a problem only if you make it so. The stronger you develop your mind, the more insignificant your problems become.
11. Never give up before you even try. Commence everything with the firm belief that a solution exists, even if the first attempt fails.
12. Don't be afraid to ask for what you want.
13. Become a master of time— not a slave to it. Delegate it and leverage it. Be certain you are working smart, not just hard.
14. Understand that winning in life is just like winning in business. It does not mean you eliminate risk, for it is not possible to become wealthy without taking risks. It does mean knowing the right risks to take and always optimizing.
15. Develop a vision of your future. Then put that into writing.
16. Know that knowledge is your business. Master the art of learning— concentrate on acquiring information and knowledge in that will have the greatest positive impact on your future.
17. Be a tiger. Make certain that you outperform every other pharmacy in the country side.
18. Be sensitive to the needs of your team members and your customers. Cater to those needs, your team will work harder to meet the goals of your vision, and customers will spend their money with you.
Successful pharmacy owner's understand this, practice this, and implement this, ritually. They make the changes or corrections, as necessary, to be more productive in reaching their goals. They know it takes courage to get where they want to be and that courage requires taking risks. They reduce their risks by using trusted consultants.
If you know where you want to be, but not sure where or how to get started, you're at the right place. Check out our new 'FREE Resources' page, and sign up for a free business analysis, with me personally, so I can help you find the fastest path to success in your pharmacy.
An Inconvenient Truth About Your Independent Pharmacy
What got you where you are now is not going to get you where you want to go. The world around you is changing rapidly and clinging to the status quo is a prescription for disaster. It’s a fundamental barrier to bridging the gap between what you’re currently doing, and earning, versus what you could be doing and earning in one year.
There’s so much more that you could be doing to help your patients and, at the same time put more money into your own pockets. Specifically, you should and can become master of chronic diseases for which many doctors are ill-trained.
And particularly, what you don’t know about marketing is killing your wealth. Marketing is the only element of your business that creates significant results, everything else is just a cost.
And what you do about your marketing can make or break you today.
There Are 9 Things You Really Need to Know to Make Tons of Money in Your Pharmacy
Rules come and go. They get broken, set aside, sometimes ignored. The same goes for procedures. Nothing quite permanent. No consequences.
But laws, they’re different. They’re serious. Break one— any one— and you suffer the consequences. To find out for information and learn about the laws and their consequences, request my FREE report, 11 Irrefutable Laws for Business Success for Pharmacy Owners.
1/18/2018 0 Comments
Discover What They Know That You Don’t, So You Can Follow in Their Footsteps
What they practice is priceless. You can learn to do it, too. It’s about building your business bigger and making it more profitable, in spite of the turbulent marketplace.
What they know, they didn’t teach you in pharmacy school, and it is costing you hundreds of thousands of dollars every year.
Fortunately, you can overcome that right now.
So, how do you learn all about this, and more—quickly? And with applications that directly affect your pharmacy? Think differently.
Successful entrepreneurs think differently. When I get my clients to adopt this different kind of thinking and apply it to their pharmacy business, success swiftly follows. Yours can too.
Here are a few concepts you can start applying today, to change your course and get to where you want to go:
1. Work Smarter Not Harder! You’re juggling more and spreading yourself too thin, while making less money. The solution: stop trying to do everything at the same time. It’s counterproductive. Do less, accomplish more. Use Pareto’s Law.
2. Manage Your Time
3. Marketing that Drives Your Pharmacy Business
4. Learn to Become Worth $250/hr or More
5. Think Differently
• Think more in terms of the future. Create a definite Vision of your ideal business for the future.
6. A few more lessons from The Pharmacy Sage
(based on our research and 25 years of experience):
To learn more about the Inside Secrets for Gathering Significant Wealth in Your Pharmacy, attend my teleseminar with LIVE Q & A session, Tuesday, January 23, 2018 at 8PM EST.
As I talk to ever-so-many pharmacy owners, I find that most of you have a very clear vision of where you want to be, you know that you need to be doing something different, and you have tried everything you have thought of, that might work.
Unfortunately, the 'might's' are costing you money— a lot of money. They’re also creating barriers to the success you want to achieve. All while working harder and harder for a smaller and smaller paycheck.
It’s not you. It’s them.
The problem is not with how hard you work, but what and how you’re doing it. Most of these shortcomings are the result of what they did not teach you in pharmacy school.
While knowing that mitochondria is a powerhouse of the cell, and knowing how to restore and repair the mitochondria function is extremely important to your success as a pharmacist, it has no bearing on your success as a business owner, nor should it. That’s what lots of research, continuous learning, experience, careful planning, and business school is for.
The world around us is constantly changing. And if you are not
evolving or innovating with the times, there’s a pretty good chance
that you’re stagnating, or merely going backward.
Fortunately, you also have the means available to learn from others. With that being said, I’d like to share the 7 mistakes you should not be making in 2018, if you want to become more successful and grow your pharmacy exponentially.
Alas! It's not too late. They’re each correctable. Collectively, turning them around transforms your pharmacy from an underachieving one to an unstoppable one.
To learn more, sign up for my upcoming teleseminar on Tuesday, January 23, 2018 at 8PM EST. I will reveal two major cash elevating and profit generating strategies, and much more. However, because I will also be hosting a LIVE Q & A, and try to answer as many questions as possible, I am only accepting the first 50 who sign up, so please register before it’s too late.
1/5/2018 0 Comments
When we were toddlers, we were curious about everything around us and asked "what's that?" and "why?", several times a day. "Because" was never satisfactory, so we would continue to ask "why?" until we were satisfied with the answer. (If you have children, you know exactly what I'm saying here.) By the time we reached about the age of four, we started seeking answers to more challenging questions, sometimes one's that could baffled the most savvy adult.
We were just downright inquisitive.
When we got to school, we started getting spoon-fed information. And, the questioning started to subside.
By the time we got to middle/junior high school the questioning began to cease. And, by high school, we either thought we had all the answers or were on the cusp of getting them ourselves.
In pharmacy school you began developing a more scientific approach, as well as an inquisitive one. “Why does the body behave the way it does?” "Why does it respond to certain stimuli, such as bacteria and medicine?” Indeed, there were infinitely more that you had been asking and answering through your studies.
However, when you opened your own pharmacy, did that questioning still occur? Or did you become too busy or overwhelmed with the new venture?
You're smart. And I'm quite sure you've thought about where you are and where you want to be with your business. But is it occurring at a fast-enough pace for you to overcome the obstacles in order to 'get there?' Are you asking the right question's, but coming up with the wrong answers? Perhaps even more horrifying... do you have the right answers, but they're the wrong questions? Either one will leave you at a complete stand still.
As business leaders, we need to learn to ask the right questions.
What If You Could Get Answers to Important Questions You Are NOT Asking?
You can! For answers to the above, as well as answers to YOUR most pressing questions, register for my FREE Live Teleseminar and Q & A, “Inside Secrets for Gathering Significant Wealth in Your Pharmacy,” on Tuesday, January 23rd. I will reveal many insider secrets that I have never shared publicly—information that can lead you to a much more successful and profitable independent pharmacy business.
If we could map the DNA of independent pharmacy business, wouldn’t you be light years ahead of where you are now? And isn’t there the possibility of your making infinitely more money as you serve significantly larger numbers of families, helping them to feel better, live longer and become more energetic?
Well, guess what? It’s already been done.
Yes, I have mapped out the DNA of independent pharmacy business. In fact, I have been creating millionaires and even multimillionaires when they follow this exact protocol.
What’s it all about?
Your business model. It represents the way you do business and the way you serve customers. More specifically, it relates to the products and services you provide and what you get paid for, as well as how you get paid.
The usual model for community pharmacies has long been filling traditional scripts and having a front end with anything from toothpaste and Pepto-Bismol to cough and cold relief. At one time it also included cosmetics and photo services. Today, no more. These models are now obsolete!
Unfortunately, third party payers have constantly reduced the amounts of compensation per script you fill— and that has become a fiasco for you, hasn’t it? In fact, it’s costing you lots of money because…
That model is no longer profitable!
Running faster— trying to make it work— is an exercise in futility. Perhaps you’ve already discovered that. But, the question is: “What can you do about it?”
The answer is: Create change. Change that brings you new income streams— change that creates more CASH FLOW. You need to disrupt— disrupt peoples current buying habits so they come to you. Disrupt doctors prescribing habits so they send patients to you. That is the only way that you will get traction. And with that sort of traction you develop market penetration, which then leads to decided increase in cash flow and profits.
You need to create a new model!
The big money-making business model is composed of 4 parts:
And today it’s all being done for CASH!
For more information get my FREE report “The 10 Commandments of Wealth for Pharmacy Owners.”
11/30/2017 0 Comments
Your Pharmacy Business Will Only Get Worse
When declining cash flow destroys your family’s way of life… and foils your best laid plans for taking good vacations, sending your kids to one of the top colleges or universities in the country… and leaves you thinking “well, it can’t get any worse!” ... think again.
Two things we definitely know: 1. it may not get any worse. 2. it most likely will get much worse.
On the other hand, your future can be bright. You can re-ignite your cash flow with new cash streams that really belong in your pharmacy.
In my book “The Independent Pharmacy Owners Survival Manual” I share with you:
IN THESE TURBULENT TIMES, you need to apply business know-how you didn’t learn about in pharmacy school. Especially marketing strategies. Marketing is the only element of your business that creates significant results. Everything else is just a cost.
Unfortunately, marketing is totally misunderstood in the independent pharmacy industry. Any marketing simply will not do. Neither will the use of discounts, coupons, freebies, etc.., if you have selected the proper target audience for you as an independent pharmacy.
In the Land of the Independent Pharmacy, CASH IS KING
Independent pharmacies must be different, especially from chain stores. Chain stores can sell everything and anything in the front end. It’s called item merchandising. On the other hand, you as the owner of an independent pharmacy have one thing to sell and that one thing will differentiate you: health. Better and better health.
Now here me out on this matter: CASH is KING. Many a pharmacy owner today are developing considering wealth for himself and his family by doing business for cash not only in the front end but also behind the pharmacy counter. It simply requires a different model of how you can “help your patients to feel better, live longer, and become more energetic.”
I want you to do something, I want you to reignite your cash flow. So, for a limited time, I am offering my readers a FREE COPY of my proprietary book, “The Independent Pharmacy Owners Survival Manual” (a $19.98 value). Simply click below, add the book to your cart and use code SM2017. Hurry! This offer expires December 6th.
Do NOT Spend Another Dime on Marketing Until You Read This
The more successful marketing I create, the more I am convinced of one thing: Carmen Simon is decidedly correct. She is a Neuroscientist who has done extensive research on the brain and memory. As such, she is a noted authority on advertising, she maintains that 90% of all messages produced by small scale advertisers is simply not memorable. Is not retained, not remembered at all, and therefore not acted on.
In my work with independent pharmacy owners I have validated that very finding. In fact, my conclusions go even further: 98% of all money spent on marketing by independent pharmacies is a total waste!
The right marketing, that is the only marketing that gets big results, is marketing that satisfies the following three qualifications:
The marketing that produces results without robbing you of your profits is what you want to put to work for you… RIGHT NOW! It’s called “strategic marketing”. It gets immediate and measurable results; at the same time, it builds your brand.
And much of that has to do with the first item mentioned above: being directed to individuals and families with sufficient income to upgrade their health and that of their families. In fact, these potential patients will happily give you whatever money you request, if only you will give them solutions to their aches, pains, and other maladies, and only if you give them just and sufficient reasons to do so.
A Total Marketing Solution
When Wayne first got together with us a few years back, he decided to put to work every element of the marketing program that we introduced to him that first month. By the end of 45 days he had sold $4,500 worth of just one product, and pocketed $2,200 in profits as a result.
David N. enjoyed having his compounding and herbal supplement business quadruple in less than one year and at margins in excess of 55%.
Unfortunately, the amount of profits that you are flushing down the drain without good marketing is enormous. In one business analysis after another, I have uncovered opportunities to gain from $250,000 to $1,000,000 of bottom line (net) profits year after year after year through the use of this strategic marketing.
It not only builds cash flow and profits, it builds your brand at the same time.
Thus, it enables you to leave a powerful legacy when you decide to exit (something else I can help you with).
Let me help you discover the opportunities are lying dormant in your pharmacy business, by signing up for your free business analysis.