The DNA of Pharmacy Success Has Changed

New Rules That Make a Difference

First Wal-Mart changed the face of how people bought goods, then Amazon modified it. now Ali-baba is giving new definition to the very fiber of that concept. They’re totally DISRUPTING the marketplace.

You, too, can change your marketplace of how and why people spend money on their health in your neighborhood.

Your business model describes the rationale you deliver to your patients. Some questions:

• What value do you deliver?
• Which customer values are we helping to solve/satisfy?
• Which customer’s needs do we satisfy?
• Through what channels do we communicate?
• Why are these the right answers?

 
It also necessitates that you have a culture of excellence throughout your organization so that every person on your team represents you to patients in the market you desire.

It’s all about the patient. You need to answer this very poignant question, which constantly runs through her mind: “what’s in it for me?”

It’s also all about your culture. How you get your team organized to deliver the maximum amount of information and education to your patients. In this manner, do you reactivate the concept of “dispensing” for the benefit of your patients—and the benefit of your bank account. Yes, you’re dispensing something different from that which you did years ago. However, what you’re dispensing now is so vastly superior to what anybody else still dispenses in the form of filling a script, that it leaves your patients—and would-be patients—with the impression that you are the “obvious expert” for alternative methods of healing in your community.

Few other things approach the zenith level for your activating word-of-mouth marketing to the degree that this can. And few other things will enhance the ways that you will matter to your community so that your bank account becomes enriched faster and better than it has in the past 5 years or so.

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