"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
Technology is running ahead at a rampant pace. Increasing phenomenally. You have to deal with it for your pharmacy. It’s difficult.
Nevertheless, it has little to do with the ultimate outcome that you want for your patients: their health and wellness.
That outcome is based on your knowledge of chronic disease and the information you dispense. I know, I have helped scores of your colleagues do the very same in recent years. Your knowledge, your expertise in chronic diseases is paramount. You can get it from books, you can get it from us.
It is the void you fill because doctors don’t have the training to do so.
You Become the “Wellness” Expert
This wellness concept is the reason you went to pharmacy school, isn’t it? And, when it comes to dispensing that information, if you work for a chain store, you do not have the resources. Neither do you have the amount of time to share with your patients.
As an owner, you do. You can spend whatever time is needed to inform them of solutions to their chronic diseases. Also, address one serious question: what about all those individuals who are not yet your patients, but could be, and should be?
Your marketing should share some specific information and education with them. Can be a good step in the right direction. Will help obtain them as patients, if not now, then in the near future. Information is powerful. Conveys knowledge and authority.
“Wellness” Helps People While it Fattens Your Bank Account
“Wellness” is alive and prospering for those who use it. Helps more patients feel better, live longer, and enjoy those extra years. Also puts significantly more money in your bank account, as your patients spend more money on your higher profit products and services.
In my best model, NO insurance companies to deal with.
Yes, indeed for you as an owner, wellness is the wave of the future. Even if it’s not a part of your name or your logo, it should become part and parcel of your thinking. Your approach to enabling people to enjoy good health and know you as the purveyor of such is paramount to your success.
Puts money in your bank account as it builds your brand. Also enables you to leave a strong legacy.
Yes, technology is marching ahead. So should “wellness.”
For more information, send for my report "Pharmacy Success Secrets Unlocked."