"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
7/7/2017 0 Comments
This Is the Attention-Based Economy!
If you do not get the attention of your readers, you are lost from the very beginning. If you do not hold their attention, you are also lost.
Telling them that your services are “better” falls on deaf ears. Saying, “we fill your prescription in 12 minutes or less, 98% of the time, while you can wait as much as 45 minutes in CVS or Walgreen’s,” that gets their attention. However, it still will not get people to drive more than 15 minutes each way to save a half hour.
On the other hand, telling them that you can add 10 years to their lives’ if they’re on a statin drug, simply by adding one very small capsule daily—now, that really gets their attention.
And, when you mail those messages directly to the families with higher income, then you get the response you want.
Now, let me ask you…
Only messages that penetrate and resonate with a patient will cause her to think deeply about the pharmacy she really wants to do business with. Right or wrong, your marketing should increase profits.
If you want to know more, be on the lookout for next week’s blog, when I will give you the formula for making a great ad. ‘Til then, enjoy your weekend!
For more information on marketing your pharmacy, download my FREE report "The Very Savvy Marketing Handbook for Pharmacy Owners".