"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
6/27/2017 0 Comments
If you have any kind of a Wellness Pharmacy, or are getting started in that direction, your bank account will thank you.
And, if you do the right kind of marketing, your bank could get decidedly rich.
What’s it all about? The kind of marketing that deeply and thoroughly addresses your patients and prospective patients aches, pains, and other maladies. The kind that shows them specifically how and why your higher level of products deliver a much more elevated level of satisfaction. The kind of marketing, when properly addressing their aches, pains, and other maladies, causes them to jump out of their seats, perhaps with ad in hand, and race to your pharmacy.
Why? Because at long last, they have found the answer they have been seeking to whatever chronic problem you are solving with your highly resonating advertisement.
Your advertising has a fourfold mission:
Remember, the ad is not about you. It’s all about them and how well you can present a specific product to address their arthritis, allergies, asthma, even their osteoporosis—and other painful maladies.
Yes, it’s all about your solutions for them and how they benefit. A good example of an ad that resonates extremely well with the readers is depicted below. It drives many people each week through the doors of whatever pharmacy runs it.
This ad is all about providing exceptional relief via a topical analgesic. No pills, no capsules. Just pure relief from a particular OTC combination of ingredients that soaks into the joints exceedingly well and acts like Lidocaine or Novocain, providing enormous relief to the sufferer’s arthritic joint pain. This is just one example.
With the right assortment of natural medicines, you will have solutions to well over a dozen different chronic diseases. You will enable people to alleviate whatever ache, pain, or other discomfort is plaguing them—but only if you present your information and education to your target audience in ways that impress them and answer the question “what’s in it for me?”
Another good example, is this one pertaining to allergies…
These are but two partial exhibits of the many ads we use to attract dozens of new patients each week to independent pharmacies throughout the country. Can do likewise for yours, too.
Notice that they look more like editorials, or at least something that a reporter wrote. This is the method by which we capture their attention using a powerful and very captivating headline. Then we proceed to inform and educate them with quality content. It’s all written from the viewpoint of how the reader benefits. She is searching for answers to her particular ache, pain, or other malady.
For more information, get my free report “The Very Savvy Pharmacy Owners Marketing Handbook.”