"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
In order to create your legacy, you need to differentiate yourself in the marketplace—your trading zone. You must be obviously different in every way, form, and manner.
Thus, your marketing should be different—and decidedly superior. Your marketing should exemplify what you’re all about, including why you created your own pharmacy and what you want to achieve with it.
When You Differentiate, You Create Your Unique Pharmacy
Your pharmacy should be unique, different, and decidedly superior to your competition.
You should be able to say to a customer— or a potential customer— "Mrs. Jones, the pharmacy that serves you best, that you will most likely want to do business with, is one that…
When you convincingly offer the above specifications and parameters (to which your competition doubtlessly cannot comply), you will provide those patients— and non-patients alike— with sound, valid, and very comprehensive reasons for them to want to do business with you— and with no other pharmacy.
Once you start to deliver on your brand name promise: "When you absolutely, positively want to feel better," price becomes more and more irrelevant.
And what about the appearance of your pharmacy? Is that sufficiently different so that it, too, exemplifies the fact that you want people to identify certain characteristics with you and with no other pharmacy. And so, your ambience must be absolutely superior.
“Does Your Pharmacy Really Matter?”
Is what you’re doing as a pharmacy owner really making a difference to your target audience? What about your team? Is what they are doing really making a difference? Or are you just doing the same thing every other pharmacy does? Including chains, big box pharmacies and other independent pharmacies?
You have so many ways to matter. How about:
Yes, you can have solutions, new ones that can make a very big difference.
Having a pharmacy that truly matters can make all the difference in the world to your patients, and especially to your bank account. And, one of the ways to accomplish that is with information.
What really matters to your patients is how you can provide them with solutions to their health problems that they simply cannot get elsewhere. As such becoming more knowledgeable in chronic diseases is basic and fundamental.
And so you can matter as you have never mattered before.
For more information, send for my free report “7 Solutions to Your Pharmacy’s Cash Flow Problems.”