"The Successful Man is the One Who Finds Out What Is the Matter with His Business Before His Competitors Do." Roy L. Smith
3/9/2017 0 Comments
I’ve said if before and I’ll say it again: information is the new currency for independent pharmacies. That’s what dispensing is all about. As such, there’s a system for making money in community pharmacies TODAY. And that system has nothing to do with getting more of those low profit scripts. It’s all about creating more cash sales— and at very high profit margins. That model has been validated. Over 350 of your colleagues are currently using it. Many have become millionaires, in spite of the recent insurance fiasco, as well as the current economic tribulations. Why not follow in their footsteps? Why not emulate their successes using the very same business building ideas and tactics they have already tested and perfected.
Stop wasting your time, effort, and money on the wrong marketing!
Right now pledge that you will settle for nothing less than the best. Building compounding, patient counseling, and nutraceutical sales is your key to Total Financial Freedom.
“Lester quadrupled my business in just 11 months and at margins in excess of 60%. Profits exploded.”
— David Nicoletti, Prescription Lab Compounding Pharmacy
Stop wasting your valuable time, effort, and money on things that don’t get significant results. Discover dozens of proven ways to double or triple the money you put in your pockets in record time. You can cut your work time to thirty hours a week or less.
How to Disrupt the Marketplace So That You Magnetically
Attract the Patients You Want, Build Your Brand, and Create a Legacy
You could disrupt the marketplace so that a huge amount of high profit business comes to you. Yes, you can. In fact, you can disrupt it to the degree that you suddenly redirect more patients and more traffic to your store—more than you've ever had before.
It’s simple. It just takes the greatest marketing the world has ever seen for independent pharmacy owners.
Once again: marketing is the only element of your business that creates significant results because everything else is just a cost.
You may be the greatest pharmacist in the country. You may have some of the most advanced knowledge about natural meds and integrative medicine.
However, if you cannot get your entire trading zone to know how different you are and how superior you are, those facts remain a deep, dark secret to everybody who lives there— all of whom could potentially become your patients. Every one of them.
While word of mouth marketing is a good thing, it starts slowly and grows slowly. Your mission is to create a ground swell that causes large numbers of people to seek you out because they recognize that you are the obvious expert for whatever malady is besieging them.
It is not enough to wait for people to come to you because maybe somebody, at some time, has spoken to them. You can wait far too long and incur far too many expenses in the interim.
The obvious answer is to get the leverage of the written word and the spoken word through the right media.
A combination of online and offline marketing messages, including direct mail, delivered to the right audience, can turn your results upside down— creating an enormous influx of new patients readily willing to give you cash for high margin products and services.
You need to disrupt peoples thinking, even their perception of brands and why they should be shopping at different pharmacies in order to get them to focus on yours. This is the job of marketing and it must be marketing so compelling that it causes them to come running to your pharmacy, not any other one, because they perceive that you have solutions to their aches, pains, and other maladies that none of the others can possibly have. That is the mission of your advertising.
However, once they are inside your doors, they must be immediately by the surroundings in which they find themselves even before they discover what those solutions to their chronic disease problems are.
Such is the case that you need to make for creating an ambience that goes vastly beyond anything they could possibly find in chain stores, big box stores, pharmacies in supermarkets, and yes, even in any of your competitor's.
I know that I have preached these ideas in the past. Its just that they are so basic and fundamental to creating lots of wealth in your independent pharmacy that they need to be restated...and I’ve probably done that today in a slightly different fashion.
I hope you will take them to heart because there is business that you should want and business you should shy away from. And the business you should shy away from is the business that no longer makes money for you. The way to get the business that you want is simply to out-think, outwit, and out market all of your competition, and introduce marketing the likes of which they have never seen before, but will make you the most noticeable expert your patients, and would be patients, could ever ask to have. We call it strategic marketing.